Internet Marketing Blog
The Art of Networking and the Key to a Great First Impression
How many of you have attended a networking event and found yourself questioning how people get through their day with the lack of skills they have in how to network and make a good first impression? I know all of you have. We all recap the evening making note of the awkward person that held your hand the...
Rant: What Happened to Customer Service?
This is less of an article and more of a rant. Who doesn’t love a good rant? What the hell happened to customer service? I’m not even talking about amazing, mind-blowing, moving Heaven and Earth to make a customer happy customer service. I don’t know what happened to people at least pretending that they are happy to have you in...
24 Quotes From Entrepreneurs Who Changed The Game
As an entrepreneur, blazing your own trail, you are always in a constant mental battle with yourself. Every day is a struggle and new challenges never cease to exist. You’ve heard that failure is the path to success. Sometimes this lesson is hard to swallow. One thing I’ve found is that successful entrepreneurs have a passion for inspiring those up-and-comers...
How to Run a Successful Kickstarter Campaign
In addition to being the president of Digital Aptitude, I’m the co-founder of a new company that raised $115,000 in 22 days on Kickstarter, and I want to share with you how we did it.
Kickstarter is the largest crowdfunding community in the world, where companies can launch a product and get market validation and cash to develop the product.
I’ve asked my...
Beyond the Traditional Workweek
With the rise of technology, the increase in the need to communicate across different time zones, and the activities in our ever-demanding lives, the traditional work schedule is no longer the norm for many companies. However, this is not necessarily a bad thing.
People are finding that workplace flexibility can have a positive impact on a company. These impacts include:
Ability to...
Your Sales Pitch Sucks
Your sales pitch sucks. No, seriously. It does. Just the fact that you have a pitch sucks.
Before you get all defensive, let me explain.
In a typical sales process a sales rep finds a lead, they ask a few qualifying questions and they start the pitch.
The problem is that the sales rep does not know what the prospect actually cares about...
12 Easy Ways to Improve Content and Link Building
Let’s cut to the chase. In order to gain meaningful links, you must change your mindset.
Stop Searching for Loopholes and Shortcuts
If your strategy still consists of link wheels, fake profiles on high-PR sites, comment spam with anchor text linking back to your site, spun content and too-good-to-be-true fiverr purchases, please stop. Assuming your site hasn’t already suffered repercussions, Google’s ban...
The Mental Battles Entrepreneurs Have to Fight
At the risk of stating the obvious, being an entrepreneur is very difficult. We got into it because we wanted to make more money doing something more meaningful and not having a boss to tell us what to do, but making money took longer than we expected, sometimes we’re not making as much of it as we’d like, and we...
Everything You Need to One Up Competitors with Location-based Marketing
Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases.
73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores.
These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors.
Mobile Optimized Website
If customers can’t view...
How to Put On a Killer Event, or Tips to Make Your Event Not Suck
Everyone has attended a bad event. Think back to an event where the food was bad, you sat around waiting for the event to start because of AV problems, and the event staff seemed to not be prepared for what was happening. We have all been there.
If you are like me, I am sure you spent your time thinking to yourself...
