Internet Marketing Blog
The Mental Battles Entrepreneurs Have to Fight
At the risk of stating the obvious, being an entrepreneur is very difficult. We got into it because we wanted to make more money doing something more meaningful and not having a boss to tell us what to do, but making money took longer than we expected, sometimes we’re not making as much of it as we’d like, and we...
Everything You Need to One Up Competitors with Location-based Marketing
Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases.
73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores.
These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors.
Mobile Optimized Website
If customers can’t view...
How to Put On a Killer Event, or Tips to Make Your Event Not Suck
Everyone has attended a bad event. Think back to an event where the food was bad, you sat around waiting for the event to start because of AV problems, and the event staff seemed to not be prepared for what was happening. We have all been there.
If you are like me, I am sure you spent your time thinking to yourself...
3 Numbers Every Entrepreneur Must Know
Businesses must make a profit. Even non-profits must bring in more money than they spend to stay in business. To be able to have the greatest likelihood of predictably increasing profit one must understand what drives revenue into one’s business. It is not enough to establish a revenue goal based on a business’s trends. It is critical to understand what...
How to Give Your Customers What They REALLY Want
Last week I was interviewed by a magazine for entrepreneurs about upcoming marketing trends. The reporter asked me “what’s the most important lesson you’ve learned as an entrepreneur?” I replied “entrepreneurs need to talk to their customers much more often.” The interview went in a different direction, but I wanted to write an article explaining how we do this at Digital...
Case Study: How a Private Equity Database Went From 0 to 46 AdWords Conversions Per Month
Client Profile
One of our clients offers access to an extensive database of private equity firms. They had no AdWords account prior to working with us.
The Problem
With no historical data to work from, we needed to discover the demand for their product and whether or not AdWords was a viable, profitable method for gaining new customers.
Our Goal
Prior to starting the campaign,...
How to Choose an Awesome Domain Name for Your Website
Choosing a domain name for your website can be a long, tiresome, frustrating process:
Should I get a .com?
Is .net really that bad?
Is it OK to use hyphens? If so, how many?
Does my domain name need to include keywords?
What about lesser-known top-level domains (TLDs)?
In short?
If you can, sometimes, yes, 2 max, no, it depends.
.com is still the undisputed king, but other...
8 Ways to Grow a Business in a Bad Economy
Find Your Bread and Butter
Most companies can reach $500,000 in annual revenue by working hard and long hours, but going from half a million dollars to $10MM+ requires a laser-focused strategy. In their first two or three years in business, most companies try a lot of different things: they go after multiple target markets, they offer a lot of products...
Everything You Need to Know About Google Webmaster Tools
If you’re not using Google Webmaster Tools yet, you should be. GWT gives you a lot of critical information about your site’s performance. These are the top reports you can get from it.
Content Keywords
This report shows you what keywords Google thinks your website is relevant to. This is priceless information, because once you know what Google tends to rank you for,...
How Much of My Marketing Budget Should I Invest Online?
It depends. Helpful, huh?
To get a better answer than that the first question to ask is how much should your total marketing budget be. Conventional business wisdom tells us marketing budgets should be set at 2%-10% of revenue. You will often see recommendations that the numbers come in closer to the 5% range. This percentage can have a wide swing...
