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Do’s and Don’ts of Company Facebook Posts

August 7, 2014 0 Comments
Do’s and Don’ts of Company Facebook Posts

Once a college social media network with minimal features, Facebook is now a thriving community of 1.19 billon monthly users. As this change has occurred, companies have sought to take advantage of this opportunity to get their brand in front of the masses. Over 90% of businesses have a Facebook page today. However, just because a business has a Facebook page does Read More »

Are You Frustrated with Your Business? Read This

July 24, 2014 0 Comments
Are You Frustrated with Your Business? Read This

It’s not uncommon for entrepreneurs to be frustrated—and quite often. Running a business is very hard. We all rationally understand that we win some and lose some, but nobody likes losing. This is especially true for entrepreneurs, as we tend to be very competitive. So, what can you do when you’re frustrated? Avoid Comparisons I think it’s very easy for entrepreneurs to Read More »

Jargon Hurts Your Digital Marketing Efforts

July 16, 2014 1 Comments
Jargon Hurts Your Digital Marketing Efforts

Jargon hinders online communication in all mediums. When you use terms and acronyms that are technical or industry-specific without explaining them, you lose readers and defeat the purpose of communication entirely. You also hurt your digital marketing efforts. Jargon is so common that most of us use it without realizing. It’s part of our daily language so we forget that readers may Read More »

Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments
Tips for Building & Tracking Quality Links

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments
12 Tips to Improve Your Social Media Efforts

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level.   1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait Read More »