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Optimizing YouTube for Your Business

November 26, 2014 0 Comments
Optimizing YouTube for Your Business

There are two critical goals for most YouTube business accounts. Goal number one is serving as a great marketing piece to help prospects in their decision-making process. The other goal is to rank well in organic search results in Google and on YouTube itself. Having your company’s videos rank well in YouTube and Google can mean big traffic to your site. There Read More »

Our 4 Favorite Free Social Media Tools

November 18, 2014 0 Comments
Our 4 Favorite Free Social Media Tools

No matter the type or size of your company, social media marketing is essential in today’s tech-centric world. With this level of importance, you need to know how to get the most out of your social media efforts. The good news is that there are many tools to streamline your process without breaking the bank. Below are 4 of our favorite FREE Read More »

Do’s and Don’ts of Company Facebook Posts

August 7, 2014 0 Comments
Do’s and Don’ts of Company Facebook Posts

Once a college social media network with minimal features, Facebook is now a thriving community of 1.19 billon monthly users. As this change has occurred, companies have sought to take advantage of this opportunity to get their brand in front of the masses. Over 90% of businesses have a Facebook page today. However, just because a business has a Facebook page does Read More »

Are You Frustrated with Your Business? Read This

July 24, 2014 0 Comments
Are You Frustrated with Your Business? Read This

It’s not uncommon for entrepreneurs to be frustrated—and quite often. Running a business is very hard. We all rationally understand that we win some and lose some, but nobody likes losing. This is especially true for entrepreneurs, as we tend to be very competitive. So, what can you do when you’re frustrated? Avoid Comparisons I think it’s very easy for entrepreneurs to Read More »

Jargon Hurts Your Digital Marketing Efforts

July 16, 2014 1 Comments
Jargon Hurts Your Digital Marketing Efforts

Jargon hinders online communication in all mediums. When you use terms and acronyms that are technical or industry-specific without explaining them, you lose readers and defeat the purpose of communication entirely. You also hurt your digital marketing efforts. Jargon is so common that most of us use it without realizing. It’s part of our daily language so we forget that readers may Read More »