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Two Essential AdWords Optimization Tips

April 16, 2014 0 Comments
Two Essential AdWords Optimization Tips

I could talk about AdWords optimization for hours. In fact, I’ve done full-day training sessions on AdWords. But yesterday the marketing director of one of the companies we work for asked me the following question: “how would you summarize your AdWords optimization strategy?” So I figured I’d write a blog post about the foundation of an AdWords campaign. Below you’ll find a Read More »

10 Emerging Social Media Platforms & Tools for Businesses

April 11, 2014 0 Comments
10 Emerging Social Media Platforms & Tools for Businesses

Social media as we know it was first popularized in 2003. This was the year that Myspace & LinkedIn were founded, followed by Facebook in 2004, and so it goes. The ensuing years saw numerous platforms such as Twitter and Instagram thrive, while others like Myspace have struggled to survive. The popular social media platforms are now populated by billions of people Read More »

5 Things Analytics Is Telling You About Your Website

April 9, 2014 0 Comments
5 Things Analytics Is Telling You About Your Website

For the past 10 years I’ve been obsessed with web analytics. It’s fascinating how much you can learn about a website if you know where to look and how to read between the lines. These are five priceless insights Google Analytics can give you about your website. Your Most Valuable Pages If the goal of your website is capturing leads, Analytics shows Read More »

Win/Win Blueprint for Clients & Agencies

April 2, 2014 0 Comments
Win/Win Blueprint for Clients & Agencies

Quick Navigation Introduction Marketing Channel Collaboration Social Media Search Engine Optimization Link Building Communication INTRODUCTION We work with a wide variety of clients. Every client is different; every client has individual needs and areas they want addressed. While goals, timelines and deliverables are discussed with every client at the beginning of a campaign (as well as monthly and quarterly), there’s always more Read More »

If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments
If You Aren’t Worried About Your Conversion Rate, You Should Be

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and the Read More »