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Jargon Hurts Your Digital Marketing Efforts

July 16, 2014 1 Comments
Jargon Hurts Your Digital Marketing Efforts

Jargon hinders online communication in all mediums. When you use terms and acronyms that are technical or industry-specific without explaining them, you lose readers and defeat the purpose of communication entirely. You also hurt your digital marketing efforts. Jargon is so common that most of us use it without realizing. It’s part of our daily language so we forget that readers may Read More »

Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments
Tips for Building & Tracking Quality Links

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments
12 Tips to Improve Your Social Media Efforts

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level. 1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait 2 Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments
How to Go “All Highlander” on Revenue

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments
Google Analytics Demographics and Interests Reports

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »