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10 Ways to Speed Up Your Website

April 26, 2010 3 Comments

A couple of weeks ago Google announced that they were going to start considering site speed as a search engine ranking factor. That’s the second most important reason to have a fast website. The top reason is showing your visitors the information they want fast so they don’t leave your website.

These are 10 things you can do to speed up your site.

  1. Use External CSS and Script Files
    Don’t include CSS or JavaScript code in your HTML documents. Create separate files and call out to them when necessary.
  2. Use DIVs for Layout
    Avoid using tables.
  3. More Is Less
    Remove elements you don’t really need.
  4. Optimize Your Images
    Use this software to reduce the size of your images.
  5. Don’t Use Images to Display Text
    With CSS styles you can make text look pretty much any way you want.
  6. Use Clean Code
    Get rid of unnecessary code.
  7. Use Trailing Slashes When Linking to Directories
    If you have your blog in a folder called “blog”, link to (with a trailing slash at the end) as opposed to
  8. Use the Height and Width Tags
    Don’t forget to use these tags for images and other elements.
  9. Avoid the Excessive Use of Flash
    Flash animations can really slow your website down; avoid them if possible.
  10. Speed Up Your WordPress Site
    If you have a WordPress site, use the WP Super Cache plugin.


Zeke Camusio

About the Author

Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of Digital Aptitude, a data-driven digital marketing agency in Portland, Oregon.

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3 thoughts on “10 Ways to Speed Up Your Website

  1. Zeke,
    You forgot, dont use Flash for your home page as search engines look for content – the MOST important. There are still many sites out there with a Flash home page. Perhaps because they think that they have a large enough customer base??

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