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Optimizing YouTube for Your Business

November 26, 2014 0 Comments

There are two critical goals for most YouTube business accounts. Goal number one is serving as a great marketing piece to help prospects in their decision-making process. The second is to rank well in organic search results in Google and on YouTube itself. Having your company’s videos rank well on both Google and YouTube can mean big traffic to your site (and Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and Read More »

Our 7 Favorite Collaboration Tools

February 11, 2014 5 Comments

Our agency is located in beautiful Portland, Oregon. Portland is known for being a little “weird,” though. I am sure many of you have seen or heard of the show Portlandia, which has dedicated itself to pointing out the interesting characteristics of Portland. Well, one of our characteristics is that as soon as it starts snowing (Want to know if its snowing Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

Five Questions You Should Ask About Amazon Payments

January 13, 2014 0 Comments

I recently wrote an article addressing Google Trusted Store. Since then we have received more questions from our clients regarding Amazon Payments. In this article I will address the basics of Amazon Payments and what the potential positives and negatives are for your eCommerce platform. What is it? Amazon Payment’s name says it all. It is a payment platform for your desktop Read More »

Four Questions You Should Ask About Google Trusted Stores

November 19, 2013 0 Comments

We are starting to get more questions regarding the Google Trusted Store. To help answer the questions that our retail customers have been asking we have put together this guide to tell you what you need to know. What is a Google Trusted Store? By definition, Google Trusted Store is an e-commerce certification. Think of it as a Better Business Bureau logo Read More »

Too Much To-Do? 7 Killer Time Management Tips

November 5, 2013 0 Comments

We are all constantly inundated with increasing amounts information, tasks and requests of our time. How we manage that workload can impact our success in the work place, our stress level and our quality of life. Having been someone who has a tendency to take on everything I can, I have had to become outstanding at time and task management to keep Read More »

Protecting Your Kids: 6 Tips Online Predators Will Hate

October 24, 2013 0 Comments

Last week, KOIN 6 News in Portland asked us to address the topic of keeping kids safe online. We feel this important topic is one that we don’t talk about enough. Watch the interview below, followed by 6 tips for protecting your kids online. 6 Tips for Protecting Your Kids Online Start Early As soon as your child expresses an interest in Read More »

Your Biggest Problem? You!

October 8, 2013 1 Comments

Fear is perhaps the greatest limiting factor in life. It is simply not doing things you know you should or that you really want to. You are often times getting in your own way. I have been privileged to speak in front of tens of thousands of executives, entrepreneurs, teenagers and everybody in between. During that experience, one thing has become abundantly Read More »