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All posts by Jenny Villalobos

Can Summer Interns Benefit Your Company?

January 7, 2015 0 Comments

With a new year upon us, now is the time many college students start exploring summer internship possibilities. Summer internships are a great way for university students to learn about potential career fields and gain valuable work experience. Internships can also have a positive impact on companies by tapping into the next generation of the workforce. University students can bring fresh perspectives Read More »

Do’s and Don’ts of Company Facebook Posts

August 7, 2014 0 Comments

Once a college social media network with minimal features, Facebook is now a thriving community of 1.19 billon monthly users. As this change has occurred, companies have sought to take advantage of this opportunity to get their brand in front of the masses. Over 90% of businesses have a Facebook page today. However, just because a business has a Facebook page does Read More »

12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level.   1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait Read More »

Keep All the Plates Spinning: How Project Management Software Can Streamline Your Business

March 13, 2014 1 Comments

Whether your company is big or small, a great project management software is an important factor to the success of a company in the long-term. As a small company with few clients, you may have been able to get away with keeping track of things on your own for a while. However, as the company grows in clients and employees, having a Read More »

Learning through Teaching

February 27, 2014 0 Comments

The power of education is extremely important at Digital Aptitude. We firmly believe in inspiring youth through sharing our experiences and knowledge with them as often as possible. This is why our involvement with programs such as Young Entrepreneurs Business Week (YEBW) and the Austin Entrepreneurship Program (AEP) at Oregon State University are so important to us. This past term, three members Read More »

Traditional “News” is Dead – How Social Media Has Taken Over

February 14, 2014 1 Comments

I remember as a kid watching the news with my parents everyday. It was our connection to the world, keeping us up to date on everything that the network found ‘newsworthy.’ We learned about local and national events, current sports statistics, and most importantly… the weather. It was the norm in American culture to tune in to the weather forecast each day Read More »

The Look and Feel of Social Media Ads – A User Perspective

January 30, 2014 0 Comments

With the proliferation of social media networks, platforms are realizing the potential to create new revenue streams through ads. Businesses are starting to take advantage of these ad platforms in order to get in front of their target audience, build brand awareness, and encourage further engagement. However, not all ad platforms are created equal. Each has a different way of displaying ads Read More »

Facebook for Small Businesses

January 17, 2014 0 Comments

With over 1.2 billion users, many businesses are finding Facebook to be a great way to engage potential customers and build brand awareness. In fact, 25 million small business pages now exist on Facebook. While it may have been a competitive advantage in the past to have a page on Facebook, now it is a norm to stay competitive. That being said, Read More »

Acquiring Voice Talent: 6 Resources for Your Next Video

November 21, 2013 3 Comments

Videos are becoming increasingly popular online. With YouTube as the second largest search engine today, consumers are craving video content more than ever before. In addition, there is an increase in companies using explainer videos on their homepages. Videos can help build brand awareness and inform customers about new products and/or features. A lot goes into creating a video for your website. Read More »

13 Treats, Tricks, Statistics and Insights

October 31, 2013 0 Comments

Happy Halloween!   Here are 13 treats, tricks, statistics and insights: 72% of adults will hand out candy tonight 47.5% of adults will decorate their home or yard Most popular Halloween candies are M&Ms, Reec’s Pieces, Hershey’s Chocolate Bars, and Snickers The heaviest pumpkin on record weighed 2009 pounds 46% of American adults have carved a pumpkin this year Nearly 120 million Read More »