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All posts by Louis Kowalski

Our 4 Favorite Free Social Media Tools

November 18, 2014 1 Comments

No matter the type or size of your company, social media marketing is essential in today’s tech-centric world. With this level of importance, you need to know how to get the most out of your social media efforts. The good news is that there are many tools to streamline your process without breaking the bank. Below are 4 of our favorite FREE Read More »

Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

7 Mistakes to Avoid at Your Next Event

May 21, 2014 2 Comments

Digital Aptitude just hosted its first Digital Marketing Summit and it was a smashing success. If you attended, it probably seemed like a fantastically organized event that went off without a hitch (except for the one presentation with no PowerPoint slides). It actually was well organized and quite a success (sorry if you missed it – watch for our next one!) However, Read More »

10 Emerging Social Media Platforms & Tools for Businesses

April 11, 2014 2 Comments

Social media as we know it was first popularized in 2003. This was the year that Myspace & LinkedIn were founded, followed by Facebook in 2004, and so it goes. The ensuing years saw numerous platforms such as Twitter and Instagram thrive, while others like Myspace have struggled to survive. The popular social media platforms are now populated by billions of people Read More »

Top 5 Blog Posts for Digital Marketing Noobs

March 25, 2014 0 Comments

I’m the new guy. New to Digital Aptitude, and new to the digital marketing industry as a whole. Because of this, the amount of stuff that I am learning on a day-to-day basis cannot be overstated! Aside from the much needed and much appreciated help from my colleagues, blog posts regarding the current state of the industry have been a lifesaver. Here Read More »