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All posts by Rory Kaluza

E-mail Marketing in 2013 [Infographic]

July 23, 2013 2 Comments

E-mail marketing has been around for a long time. Unlike many platforms on the Web (inevitably becoming obsolete), e-mail continues to grow and progress in usability. It is the ultimate platform for permission-based marketing. In other words, your customers start to trust you and welcome your marketing into the most personal digital asset, the inbox. Take a look at these compelling reasons Read More »

The Battle of Visual Platforms for Mobile [Infographic]

July 9, 2013 0 Comments

There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need Read More »

24 Quotes From Entrepreneurs Who Changed The Game

June 11, 2013 2 Comments

As an entrepreneur, blazing your own trail, you are always in a constant mental battle with yourself. Every day is a struggle and new challenges never cease to exist. You’ve heard that failure is the path to success. Sometimes this lesson is hard to swallow. One thing I’ve found is that successful entrepreneurs have a passion for inspiring those up-and-comers who choose Read More »

Everything You Need to One Up Competitors with Location-based Marketing

May 14, 2013 0 Comments

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores. These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors. Mobile Optimized Website If customers Read More »

The Shift From Brand Advertising to Brand Content

April 5, 2013 4 Comments

We are experiencing a fundamental shift in the way consumers perceive brands and products. With the proliferation of Web and mobile, your challenge of selling products could not be greater. The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on Read More »

3 Principles to Optimize Your Pinterest Content Strategy

March 26, 2013 2 Comments

The Pinterest bandwagon is filling up quick and the user-base is growing. Over 10 million active users are engaging with visual content on the site. It can be an amazing tool to generate targeted referral traffic, build your brand and help your content go viral. Let’s talk about some basic principles you can use to get the most out of Pinterest as Read More »

How Facebook is Changing the Game for Brands in 2013

March 22, 2013 0 Comments

Facebook is changing the social media game once again. We have watched over the years as the social giant has rolled out new features for both brands and users. This year is no different. With over 1 billion users and counting, the network offers the biggest bank of social data on the Web. These new functions will ultimately make Facebook a more Read More »

5 Killer Tips for Creating a Strong Mobile Web Experience

March 15, 2013 3 Comments

Let’s face it. If you haven’t considered capturing mobile customers, you are missing the big picture.   According to Google, 50% of mobile search conversions happen in one hour. This is known as mobile’s Immediacy Effect.   The proper mobile design can drastically effect your sales. The proof is in the pudding. (via Google) Creating a strong mobile experience isn’t rocket science. Read More »

Cross-platform Social Engagement Tactics for 2013

February 19, 2013 1 Comments

Having a diverse social media presence can give you a major edge over competitors. Don’t get me wrong. You don’t want to overdo it. Don’t be the guy that signs up for 100 different networks. That being said, it is smart to select a few platforms that fit your brand and delegate your resources for community management. Here are some ideas on Read More »

3 Groundbreaking Social Media Marketing Insights for 2013

January 25, 2013 0 Comments

The digital marketing landscape is becoming more segmented, saturated and overly challenging. At this point, social media is mainstream. Most of your competitors are probably marketing on social media, producing content and managing a community. It’s not enough to just cover the basics. You need to step up your game to survive. These insights will help you break the barrier to brand Read More »