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All posts by Zeke Camusio

3 Google AdWords Features You Didn’t Know About

January 30, 2015 0 Comments

Google AdWords is the largest ad network in the world. I love their web platform and I also use the

Before Doing Any Marketing, Do This

January 22, 2015 1 Comments

Marketing isn’t a magic pill. It’s not a switch that you just turn on and sales start coming through. Unfortunately, many new companies don’t really understand this. They feel that with the right marketing any company can succeed. While it’s true that you can get some short-term revenue by running a clever marketing campaign, in order to attain long-term growth a few Read More »

Are You Frustrated with Your Business? Read This

July 24, 2014 0 Comments

It’s not uncommon for entrepreneurs to be frustrated—and quite often. Running a business is very hard. We all rationally understand that we win some and lose some, but nobody likes losing. This is especially true for entrepreneurs, as we tend to be very competitive. So, what can you do when you’re frustrated? Avoid Comparisons I think it’s very easy for entrepreneurs to Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »

10 Beautiful Fonts for Your Website

May 29, 2014 5 Comments

I’ve been obsessed with typography my whole life. These are 10 of my favorite web fonts and the links to download them. Benton Sans Museo Proxima Nova Gotham OpenSans Lato Ubuntu Delicious Avenir Futura

RLSA: AdWords’ Most Powerful Feature

May 1, 2014 3 Comments

RLSA stands for remarketing lists for search ads. It’s an AdWords feature that allows you to show ads to people doing Google searches only if they have visited your website before. This is how it works: Jane goes to your website and looks at a Prada handbag. Jane loves the bag but isn’t ready to buy yet, so she leaves your website. Read More »

The Future of Google AdWords

April 23, 2014 1 Comments

Yesterday the AdWords team at Google announced some new and amazing features that will be launched over the next few months. As a Google Partner, we’re always excited to see AdWords make it easier and more cost-effective for our clients to reach their customers. These are some of the top AdWords features that will be available to advertisers in 2014. App Promotion Read More »

5 Things Analytics Is Telling You About Your Website

April 9, 2014 0 Comments

For the past 10 years I’ve been obsessed with web analytics. It’s fascinating how much you can learn about a website if you know where to look and how to read between the lines. These are five priceless insights Google Analytics can give you about your website. Your Most Valuable Pages If the goal of your website is capturing leads, Analytics shows Read More »

How to Track ROI with Google Analytics

March 18, 2014 0 Comments

Something that never ceases to surprise me is how few companies track the return on investment (ROI) of their digital marketing initiatives. If you’re not tracking what works and what doesn’t, how are you supposed to optimize your marketing budget? And given how easy this is, there’s no excuse to leave your marketing up to chance. In this post I’ll show you Read More »

The 4 Critical Elements of a Successful Company

March 4, 2014 1 Comments

Last week I was interviewed for a TV show that features young entrepreneurs. The dialog went like this: Journalist: What are the three most important elements that make a business successful? Me (after thinking about it for 20 seconds): A unique product, the right people, a clear strategy and the right attitude. Journalist: That’s four elements, not three. Me: I’m an entrepreneur. Read More »