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All posts by Zeke Camusio

5 Ways to Make Your Website Look Awesome with HTML 5

February 18, 2014 0 Comments

HTML 5 has been around for years, but as of July of 2014 the W3C (World Wide Web Consortium) plans to make it the new web standard. HTML 5 has a lot of really cool features, but today I’m going to focus on the aesthetic improvements that this new technology has made possible. Video Backgrounds This example is from Spotify. If you Read More »

Are You Stressed Out? Try This

January 23, 2014 0 Comments

I used to be stressed out all the time. Now, I do feel stressed out once in a while but I’m much better at managing my stress levels than I used to be. I’ve read countless books on stress management and I’m going to summarize everything I learned in this blog post. Is It Helpful? I believe that categorizing feelings as “good” Read More »

Why Entrepreneurs Need to Learn How to Let Go

January 7, 2014 5 Comments

I’ve spent my whole life trying to “hack” entrepreneurship. I’ve tested different strategies to grow companies, but more importantly, I’ve experimented with many different ways to enjoy my career as an entrepreneur. I’ve always prioritized enjoying every step of the journey over the pot of gold at the end of the rainbow. According to most philosophers, unhappiness is caused by the gap Read More »

The Biggest Lie Entrepreneurs Like to Believe

December 19, 2013 3 Comments

The Problem Think about that moment when you decided to start your own company. You figured that instead of working for someone else you could do the same work for yourself and starting a company seemed like a wonderful idea. Soon enough, however, you realized that there’s a big difference between being a web designer and running a web design business, or Read More »

Want to Start a Company in 2014? Read This

December 12, 2013 0 Comments

It’s that time of the year: people have started writing their resolutions for 2014. Maybe one of your resolutions is starting a new company. Maybe this has been a dream of yours for a long time, but you never managed to pull the trigger. Maybe the timing wasn’t right, or you weren’t ready. But guess what? The timing is never right and Read More »

Keeping Your Audience Engaged: YouTube Annotations and Related Posts

December 6, 2013 0 Comments

There are millions of blog posts that talk about acquiring traffic, but very few that focus on keeping your audience consuming your content once they find it. These are two of my favorite tools to keep web visitors engaged for longer. YouTube Annotations If you have a lot of video content chances are that you have a really nice YouTube channel. Annotations Read More »

How to Use Your Website to Build Trust with Your Customers

November 26, 2013 0 Comments

When it comes to human relations, trust is everything. People don’t buy from people they don’t trust and they’re willing to pay extra to do business with someone they highly trust. In this post I’m going to give you some ideas to use your website to inspire trust among your customers. Social Proof When you say something great about your company, people Read More »

How to Give and Take Feedback

November 14, 2013 2 Comments

In my career as entrepreneur I’ve had a few dozen employees. What I learned as a boss is that there are two different kinds of people: people who see feedback as an opportunity for improvement and people who see feedback as a personal attack. How to Take Feedback I used to be really bad at taking feedback. I’d get defensive and try Read More »

7 Website Copywriting Tips

November 8, 2013 8 Comments

Most blog posts about copywriting make me sick. They tell you that your goal is to persuade people to do something and that you can use as much manipulation as you want to make it happen. But if you’re talking to a sophisticated audience, cheap infomercial tricks aren’t going to work. Your audience knows better. They can smell BS from a mile Read More »

SEO Update: Google Hummingbird and "Keyword Not Provided"

October 29, 2013 2 Comments

Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post I’ll talk about how your SEO strategy needs to adapt to the new algorithm and some clever ways you can still get relevant keyword information.   Google Hummingbird Every Read More »