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All posts by Zeke Camusio

10 Books that Changed My Life

October 22, 2013 8 Comments

Our brains weren’t designed for the world we live in. Technology has seen more progress in the last 50 years than in the previous 5,000. The work our great grandparents used to do was a lot more similar to the work that people used to do 500 years ago than it is to the type of work we do now. We’re surrounded Read More »

What Your Customers REALLY Want

October 2, 2013 0 Comments

If you think you’re in the business of selling products or services, you’re wrong. Customers can buy products or services from anyone else. You’re in the business of earning trust. Think about it: when someone you trust recommends a product you check it out because you trust the source of the recommendation. But if that same product was recommended by someone you Read More »

How Mindfulness Meditation Helps Me Be a Better Entrepreneur

September 18, 2013 2 Comments

I’ve been an entrepreneur for 15 years. Nothing has helped me become a better entrepreneur as much as meditation. In this post I’ll be sharing why meditation helped me so much and how you can get started. The Benefits of Meditation for Entrepreneurs Patience. Being an entrepreneur requires a lot of patience, especially when dealing with people. Meditation is great for this, Read More »

My System to Stay Laser-Focused

July 24, 2013 2 Comments

Working for yourself is much more difficult than working for someone else. When you work for someone else, they tell you exactly what you do. When you work for yourself, there’s no manual or game plan; it’s up to you to figure out what the priorities are and what you need to be working on today. The main problem with first-time entrepreneurs Read More »

Why Being Different Is More Important than Being Better

July 18, 2013 3 Comments

The Internet has changed how people buy stuff. A few years ago, if you owned a hardware store, your only competition was the other hardware store in your neighborhood. All you needed to do to attract new business was having friendlier staff, lower prices or to send coupons in Sunday’s newspaper. But now, you’re competing against every other hardware store in the Read More »

How to Run a Successful Kickstarter Campaign

June 5, 2013 1 Comments

In addition to being the president of Digital Aptitude, I’m the co-founder of a new company that raised $115,000 in 22 days on Kickstarter, and I want to share with you how we did it. Kickstarter is the largest crowdfunding community in the world, where companies can launch a product and get market validation and cash to develop the product. I’ve asked Read More »

The Mental Battles Entrepreneurs Have to Fight

May 16, 2013 2 Comments

At the risk of stating the obvious, being an entrepreneur is very difficult. We got into it because we wanted to make more money doing something more meaningful and not having a boss to tell us what to do, but making money took longer than we expected, sometimes we’re not making as much of it as we’d like, and we realize that Read More »

How to Give Your Customers What They REALLY Want

May 2, 2013 6 Comments

Last week I was interviewed by a magazine for entrepreneurs about upcoming marketing trends. The reporter asked me “what’s the most important lesson you’ve learned as an entrepreneur?” I replied “entrepreneurs need to talk to their customers much more often.” The interview went in a different direction, but I wanted to write an article explaining how we do this at Digital Aptitude. Read More »

8 Ways to Grow a Business in a Bad Economy

April 23, 2013 4 Comments

Find Your Bread and Butter Most companies can reach $500,000 in annual revenue by working hard and long hours, but going from half a million dollars to $10MM+ requires a laser-focused strategy. In their first two or three years in business, most companies try a lot of different things: they go after multiple target markets, they offer a lot of products and Read More »

Everything You Need to Know About Google Webmaster Tools

April 18, 2013 5 Comments

If you’re not using Google Webmaster Tools yet, you should be. GWT gives you a lot of critical information about your site’s performance. These are the top reports you can get from it. Content Keywords This report shows you what keywords Google thinks your website is relevant to. This is priceless information, because once you know what Google tends to rank you Read More »