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All posts by Zeke Camusio

7 Google Analytics Reports Every Marketer Should Pay Attention To

April 9, 2013 2 Comments

Despite being free, Google Analytics is an extremely powerful tool. You can get a lot of actionable data if you know where to look. I’ve been working with Google Analytics for eight years (it used to be called Urchin) and today I want to share with you the 10 most valuable reports it can provide.   Conversions by Traffic Source Whether a Read More »

Case Study: How this Fashion Brand Increased Traffic by 42% and Organic Sales by 62%

April 2, 2013 1 Comments

Client Profile IGIGI is one of the top plus-size designer clothing companies in the world. They sell gorgeous dresses and accessories to women who don’t have the stereotypical “supermodel look” but know they’re beautiful and want to look great. The Problem When we were hired to do their search engine optimization we very quickly realized that our biggest challenge was that their Read More »

Why 2013 Is the Year of Responsive Web Design

March 12, 2013 3 Comments

With over 51% of Americans having smart phones and tablets, it has become extremely important to make sure that your website renders on mobile devices the way it’s supposed to.   What Is Responsive Web Design? A responsive design is one where the website adapts to the device that it’s being rendered on. In the example below you can see how this Read More »

Case Study: How a Water Ionizer Company Increased Leads by 32% While Decreasing PPC Cost by $40,000 a Month

March 5, 2013 2 Comments

Client Profile One of our clients is the leading water ionizer distributor in the United States. Their revenue is a little over $2 million and their AdWords spend before starting to work with us was $950,000 a year. The Problem Even though they were investing $80,000 a month in AdWords clicks, they were only getting 78 leads a month, so their average Read More »

Why You Need to Make Content Part of Your Marketing Arsenal

February 26, 2013 1 Comments

When it comes to online marketing trends, there’s no doubt that 2013 is the year of content marketing. Why? In April of 2012, Google cracked down on websites building low-quality links. Links are still very important, but instead of “building” them, now you need to earn them by creating great content and promoting it on social media. According to the Content Marketing Read More »

Digital Aptitude TV: Content Marketing Strategies for 2013

February 25, 2013 0 Comments

Content marketing is the hottest trend in 2013. Creating groundbreaking content and promoting it virally can help you acquire new customers and build loyalty with your existing customers. In 2013, 60% of marketers will invest more in content marketing than in 2012, and the keyword “content marketing” has become one of the most popular searches on Google (see chart below).   In Read More »

How to Overcome Setbacks

February 15, 2013 8 Comments

Have you noticed that there are periods in your life when everything seems to be going great and there are times when nothing really works out? We always seem to be in downward or upward spirals. This is a self-fulfilled prophecy. When things are going great for you your self-confidence increases, which increases your chances of the upward spiral to continue its Read More »

Why Non-Attachment Is the Key to True Happiness

February 7, 2013 12 Comments

This morning my flight was delayed, which caused me to miss my connecting flight and arrive at my destination at 6pm instead of 2pm as planned. There was another guy with the same route and the same thing happened to him. But the way we both reacted to it was very different. I calmly accepted that there was nothing I could do Read More »

The Most Important Thing You Can Do for Your Business

February 5, 2013 6 Comments

During the first two years of my business I made several bad hires. I hired friends who weren’t qualified for the work I hired them to do because I trusted them and their salary requirements were fairly low. It took me two years to realize that investing in superstars is the single most important thing you can do for your business. And Read More »

Digital Aptitude TV: How to Increase the Conversion Rate of Your E-Commerce Site

January 31, 2013 0 Comments

Improving your website’s conversion rate is the easiest way to increase your revenue without acquiring new traffic. And the good news is that most e-commerce websites can double their conversion rates much more easily than they can double their traffic. Zeke Camusio, the president of Digital Aptitude and author of The Internet Marketing Bible, will be hosting the fourth episode of Digital Read More »