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All posts by Zeke Camusio

Advanced Segments with Google Analytics

November 20, 2012 1 Comments

Out of the hundreds of different features Google Analytics has, the most valuable one (and easier to learn) is Advanced Segments. By segmenting your traffic you can learn how people use your website and make the most out of your marketing. For example, you could see that your Google traffic has a conversion rate twice as high as Twitter’s. Or that traffic Read More »

What Does It Take to Be Successful?

November 15, 2012 6 Comments

There’s a fundamental problem with the approach most people take to become successful at what they do: they focus too much on skills and too little on their attitude toward success. As business owners we spend a lot of time learning about marketing, sales, finances and operations. But how much time do we spend studying (and applying) the science of success? How Read More »

How Are You Measuring Your Life?

November 13, 2012 7 Comments

A few months ago I started freaking out because my business, that had always been very profitable, was seeing its profit margin get thinner and thinner. I got pretty depressed. I felt like a failure and I wasn’t sure how to turn things around.   What Happened Next As it turned out, what happened to my business was absolutely normal. We moved Read More »

How to Change Anything

November 9, 2012 8 Comments

My whole life I’ve been fascinated with behavioral psychology. Not only to learn better ways to market products and services, but because the way the brain works is truly fascinating. One of the things I noticed was how hard it is for me (and other people I know) to change things we want to change. We want to eat better, exercise more Read More »

2 Great Content Marketing Videos

November 7, 2012 0 Comments

Hey, everyone! In these two very short videos I’ll show you: A free tool you can use to see what content is working for your competitors. A really cool website that shows you the hottest trending topics in your industry. 5 types of content that are more effective and engaging than blogging. I hope you like them!

How to Track an Email Campaign Using Google Analytics

October 23, 2012 1 Comments

Tracking results is crucial to success. If you don’t know what’s working and what’s not, how are you supposed to make good decisions? And considering how easy tracking stuff online is, there’s no excuse not to track every campaign you run. This tutorial will show you how to track an email campaign using Google Analytics. It can also be used on Facebook, Read More »

Digital Aptitude TV: 7 Great Viral Marketing Campaigns

October 18, 2012 0 Comments

Last week we shot the first episode of Digital Aptitude TV. It went great! Our panel of experts critiqued three websites: LuluLemon.com. XeniumHR.com and LetsGoStrolling.com. We showed all the SEO issues we found on their websites and we gave them ideas to optimize their social media presence and increase their conversion rates. In the next episode of Digital Aptitude TV we’ll analyze Read More »

How to Convince Your Boss to Invest in Online Marketing

October 16, 2012 1 Comments

Sometimes the biggest challenge in online marketing is persuading your boss that it’s worth doing it. I’ve talked to literally thousands of business owners about online marketing in the last 10 years. These are the four best ways I found to make a case for having a strong online presence. It’s Not Where You Are; It’s Where Your Customers Are I remember Read More »

6 Awesome Social Media and SEO Tools

October 11, 2012 8 Comments

These are six of my favorite social media and SEO tools. I hope you like them! Vizify Vizify is great for personal branding; it allows you to create a really nice-looking profile that you can use to get more clients or land your dream job. AHRefs AHRefs is my favorite tool for monitoring new links acquired. With the release of Google’s Penguin Read More »

Why Most Internet Businesses Fail

October 2, 2012 13 Comments

The Internet is both the best and the worst thing that happened to entrepreneurs. On one hand, you can start a business with very little money and connect with a lot of people within minutes via email. On the other hand, the Internet (or “Internet marketing gurus,” whatever that means) made everyone believe that running a business is easy and anybody can Read More »