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All posts by Zeke Camusio

NEW: Digital Aptitude TV

September 18, 2012 0 Comments

There’s a big problem with learning online marketing: 95% of the information out there isn’t relevant to your business. But what if you could have a team of experienced digital marketing experts analyze your website? What if they could give you feedback on how to improve it and get more traffic? We’re celebrating our rebranding (we went from TheOutsourcingCompany.com to DigitalAptitude.com) by Read More »

4 Simple Ways to Increase Your Conversion Rate

September 18, 2012 4 Comments

Getting a lot of quality traffic is essential to your website’s success. But if people visit your website and then leave without buying anything or submitting their contact information, what’s the point? The conversion rate of a website is the percentage of visitors that perform a given action (it could be completing a purchase or filling out a contact form, for example.) Read More »

My 10 Favorite Business Books

September 13, 2012 11 Comments

I’ve read over 230 business books. I know this because I just checked my Amazon purchase history. I also took the time to make a list of the 10 books that had the greatest impact on my business and myself. Don’t forget to share your favorite books in the comments section below. I’m always looking for great books. The Magic of Thinking Read More »

Why Playing It Safe Is Actually Very Risky

September 11, 2012 2 Comments

I’m convinced the main reason most businesses fail is that they have nothing new to offer. In other words, they’re not unique enough. Ten years ago you might have been the only store in your category in your neighborhood and that was enough. But not anymore; not with the Internet making it possible for every business to have hundreds of competitors all Read More »

SEO vs. Pay per Click: Which One Is Best?

September 6, 2012 3 Comments

I get asked this question at least once a day: “what is better, SEO or Pay per Click (a.k.a. AdWords)?” The answer is “it depends”. I’ve put together a list of factors you need to consider before deciding which one is right for you. Geotargeting One of the main benefits of PPC is that you can target any geographical areas you want, Read More »

What Would You Do if You Were President for a Week?

September 4, 2012 15 Comments

We’ve all had this fantasy: becoming president, being in charge, calling the shots. I’ve always been very curious about what non-politicians like you and me would do if we actually were president. So I decided to do a contest and give away 10 autographed copies of my book The Internet Marketing Bible. This is how it works: Post a comment explaining three Read More »

10 Very Creative Facebook Covers

August 30, 2012 4 Comments

When people visit your Facebook page, the first thing they see is your cover. This means that you need a great cover to get their attention and get them to stay on your page and engage with it. These are some of my favorite Facebook covers. Can you find Waldo in this picture? How about using a high-resolution picture to showcase your Read More »

Content Marketing Video Tutorial

August 23, 2012 1 Comments

Last Tuesday I did a webinar on content marketing. We had 145 people on the call and I’ve never gotten so much great feedback from a webinar before. People really loved it. Here are the recording and the slides in case you missed the webinar.  

PDX Entrepreneurs

August 22, 2012 0 Comments

PDX Entrepreneurs is about one simple idea: bringing together successful entrepreneurs in the Portland area. We are going to have four speakers and free beer. Here’s all you need to know about this event. Rick Turoczy: “The Tech Startup Scene in Portland” Rick is one of the founders of PIE (Portland Incubator Experiment) and the founder of Silicon Florist, the most popular Read More »

How to Be a Great Manager

August 7, 2012 6 Comments

Managing people is the most difficult thing I’ve done in my life. To be a great boss you have to manage employees the way they need to be managed, not the way you’d like to be managed. For example, I’m usually very hard on myself because that’s how I thrive, but when I use the same approach with my employees, they feel Read More »