IGIGI is one of the top plus-size designer clothing companies in the world. They sell gorgeous dresses and accessories to women who don’t have the stereotypical “supermodel look” but know they’re beautiful and want to look great.
When we were hired to do their search engine optimization we very quickly realized that our biggest challenge was that their competitors had many more backlinks than IGIGI. A backlink is a link from a website other than yours that points to your website. Google sees links as a trust signal; the more websites link to you, the better you rank.
Our goal was very clear: we needed to help them acquire more backlinks, which would help them increase their traffic and sales. We decided to design an infographic for them and promote it on fashion blogs and social media.
After two hours of research, we discovered that the most burning question their customers had was “What kind of dress goes well with my body shape?” So, we decided to create a shape style guide.
Their backlinks increased from 1,052 to 2,229 in less than four months. That’s a 111% increase.
Their organic traffic increased by 42% in three months (from 42,517 in December to 60,553 in March.)
Sales from Organic Traffic
Getting more traffic is great, but what our clients really care about is sales. Sales from organic traffic increased by 62% in three months (from 266 sales in December to 433 sales in March.)
Do you have questions about creating groundbreaking content and promoting it online? Post them in the comments section below and I’ll be happy to answer them for you.