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Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

Case Study: How a Private Equity Database Went From 0 to 46 AdWords Conversions Per Month

April 30, 2013 2 Comments

Client Profile One of our clients offers access to an extensive database of private equity firms. They had no AdWords account prior to working with us. The Problem With no historical data to work from, we needed to discover the demand for their product and whether or not AdWords was a viable, profitable method for gaining new customers. Our Goal Prior to Read More »

Case Study: How this Fashion Brand Increased Traffic by 42% and Organic Sales by 62%

April 2, 2013 1 Comments

Client Profile IGIGI is one of the top plus-size designer clothing companies in the world. They sell gorgeous dresses and accessories to women who don’t have the stereotypical “supermodel look” but know they’re beautiful and want to look great. The Problem When we were hired to do their search engine optimization we very quickly realized that our biggest challenge was that their Read More »

Case Study: How a Water Ionizer Company Increased Leads by 32% While Decreasing PPC Cost by $40,000 a Month

March 5, 2013 2 Comments

Client Profile One of our clients is the leading water ionizer distributor in the United States. Their revenue is a little over $2 million and their AdWords spend before starting to work with us was $950,000 a year. The Problem Even though they were investing $80,000 a month in AdWords clicks, they were only getting 78 leads a month, so their average Read More »

Case Study: How Sidecca Amplified Brand Exposure with Social Media

October 31, 2012 2 Comments

Client Profile Sidecca is a national apparel retailer focused on female fashion for rockabilly, rave and alternative styles. The Problem Sidecca sells products online and in eight brick and mortar locations. The brand faced challenges in gaining awareness among their target consumer groups due to large competitors including Hot Topic and Urban Outfitters. Goals The social media team at Digital Aptitude set Read More »

Case Study: How Click4Compliance.com Quadrupled their Web Leads

October 26, 2012 2 Comments

Client Profile Click 4 Compliance is a B2B company selling online courses for corporate compliance and ethics training. The Problem Their Google AdWords campaign wasn’t receiving enough conversions, and they were paying too much for visitors that did convert. Our Goal To increase conversions, reduce the cost of those conversions, and do so within the same budget. Strategies Taken 1. Removed all Read More »