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Jargon Hurts Your Digital Marketing Efforts

July 16, 2014 1 Comments

Jargon hinders online communication in all mediums. When you use terms and acronyms that are technical or industry-specific without explaining them, you lose readers and defeat the purpose of communication entirely. You also hurt your digital marketing efforts. Jargon is so common that most of us use it without realizing. It’s part of our daily language so we forget that readers may Read More »

Quick Guide to Google In-Depth Articles

February 25, 2014 2 Comments

In-depth articles have surfaced during several client conversations over the past couple of months. For others who may be curious, here’s a guide to get you started. On August 6, 2013, Google announced the release of in-depth articles in search results. Research suggests that up to 10% of users’ daily information needs involve learning about a broad topic…” Having been live now Read More »

Die, Guest Blogging, Die

January 21, 2014 0 Comments

Yesterday, Matt Cutts foreshadowed the inevitable doomsday of guest blogging as a link-building tactic: The decay and fall of guest blogging for SEO At first, the post didn’t make clear that Matt was referring to doing guest blogging for SEO purposes, which in turn caused some mild frustration and confusion (both on Twitter and within the article’s comments). The title has since Read More »

7 Website Copywriting Tips

November 8, 2013 8 Comments

Most blog posts about copywriting make me sick. They tell you that your goal is to persuade people to do something and that you can use as much manipulation as you want to make it happen. But if you’re talking to a sophisticated audience, cheap infomercial tricks aren’t going to work. Your audience knows better. They can smell BS from a mile Read More »

13 Treats, Tricks, Statistics and Insights

October 31, 2013 0 Comments

Happy Halloween!   Here are 13 treats, tricks, statistics and insights: 72% of adults will hand out candy tonight 47.5% of adults will decorate their home or yard Most popular Halloween candies are M&Ms, Reec’s Pieces, Hershey’s Chocolate Bars, and Snickers The heaviest pumpkin on record weighed 2009 pounds 46% of American adults have carved a pumpkin this year Nearly 120 million Read More »

11 WordPress Techniques for Pretty Posts that Pack a Punch

October 17, 2013 1 Comments

Are your blog posts ready for prime time? You can write an outstanding piece of content, but if your post is ugly, poorly spaced and awkwardly formatted, it won’t get read. Or shared. Or bookmarked. Or linked. There are exceptions, of course, but why take that chance?   This article assumes two things: 1. You’re unable (or prefer not) to update your Read More »

Going Analog: Moving Beyond Your Technology

September 26, 2013 0 Comments

We all work in the digital world where we spend countless hours in front of a computer screen using the “tools” that have been created over the years to make our lives and our work “easier.” I would challenge, however, that this constant need for technology interaction in our day-to-day jobs has actually reduced our abilities to think critically, be creative, and Read More »

7 Reasons Your Website’s Traffic Has Plateaued

September 20, 2013 3 Comments

A lot of companies, small businesses and individuals do a great job of establishing their site, putting up some content and relishing that first taste of success. Unfortunately, it often stops there. Traffic plateaus and the initial excitement of new traffic quickly turns to worry about why traffic is no longer increasing. These companies, small businesses and individuals will continue to plug Read More »

What Makes Good Visual Content Good

July 12, 2013 1 Comments

We have all heard that content is king, however it is getting harder and harder to differentiate this content as everyone is now creating it. Great content is no longer a competitive advantage; it has become a necessity to stay alive. Companies are all blogging, creating videos, and making infographics. On alone there are over 38,000 infographics and data visualizations. This Read More »

Can't Keep Up? 6 Ways to Simplify Blog Writing

June 21, 2013 0 Comments

At Digital Aptitude, we believe content is king. When it comes to fresh content, Google is as in love as a pack of teenage girls at a Justin Bieber concert. Equally important, visitors to your site love content. The problem is that, at least with most everyone I talk to, people hate writing content for their blogs. If you are in the Read More »