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12 Easy Ways to Improve Content and Link Building

May 22, 2013 5 Comments

Let’s cut to the chase. In order to gain meaningful links, you must change your mindset. Stop Searching for Loopholes and Shortcuts If your strategy still consists of link wheels, fake profiles on high-PR sites, comment spam with anchor text linking back to your site, spun content and too-good-to-be-true fiverr purchases, please stop. Assuming your site hasn’t already suffered repercussions, Google’s ban Read More »

The Shift From Brand Advertising to Brand Content

April 5, 2013 4 Comments

We are experiencing a fundamental shift in the way consumers perceive brands and products. With the proliferation of Web and mobile, your challenge of selling products could not be greater. The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on Read More »