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Conversion Rate Optimization Articles

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

Five Questions You Should Ask About Amazon Payments

January 13, 2014 0 Comments

I recently wrote an article addressing Google Trusted Store. Since then we have received more questions from our clients regarding Amazon Payments. In this article I will address the basics of Amazon Payments and what the potential positives and negatives are for your eCommerce platform. What is it? Amazon Payment’s name says it all. It is a payment platform for your desktop Read More »

Four Questions You Should Ask About Google Trusted Stores

November 19, 2013 0 Comments

We are starting to get more questions regarding the Google Trusted Store. To help answer the questions that our retail customers have been asking we have put together this guide to tell you what you need to know. What is a Google Trusted Store? By definition, Google Trusted Store is an e-commerce certification. Think of it as a Better Business Bureau logo Read More »

Want More Sales? Make It Easy to Buy from You

January 3, 2013 0 Comments

What do Apple and Amazon have in common? They both make it very easy for us to buy from them. Apple allows you to buy your favorite music with just one click: You can buy and listen to songs directly from your iPhone. You don’t need to transfer your music from your computer to your music player anymore. Not only that, but Read More »

4 Simple Ways to Increase Your Conversion Rate

September 18, 2012 4 Comments

Getting a lot of quality traffic is essential to your website’s success. But if people visit your website and then leave without buying anything or submitting their contact information, what’s the point? The conversion rate of a website is the percentage of visitors that perform a given action (it could be completing a purchase or filling out a contact form, for example.) Read More »

Social Proof: The Most Powerful Persuasion Tactic

October 27, 2011 0 Comments

Social proof is showing your potential clients that other people think that what you want them to do is smart. When you say something, what you say is obviously biased. But, if someone else is saying it, it’s much more credible. Although this is extremely powerful, very few business owners actually use social proof. My goal here is to show you the Read More »

How to Improve Your Conversion Rate

March 16, 2011 0 Comments

Do You Want to Increase the Conversion Rate on Your Website? These 10 Tips Will Do the Trick! Tip #1: Don’t assume all your visitors are ready to buy. Tip #2: Perform usability tests. Tip #3: Keep forms as short as possible. Watch the video for the rest of the tips. Conversion Rate Optimization – How to Improve Your Conversion Rate from Read More »

How to Reduce Shopping Cart Abandonment

May 12, 2010 3 Comments

According to the latest stats, about 9 out of 10 people who add products to online shopping carts leave the websites without placing the orders. That’s insane! Think about it: 90% of the people who are interested enough on your products to add them to their carts never end up buying them. Luckily, there is a lot you can do to decrease Read More »