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Conversion Rate Optimization Articles

How to Make a Website that ACTUALLY WORKS

March 17, 2010 2 Comments

About six weeks ago, one of my blog readers told me something that really pissed me off: “you don’t put your actions were your mouth is. You write all these great articles on how to create effective websites but your own site doesn’t follow the advice you give.” She was right. We’ve been so busy helping clients grow their companies that for Read More »

Do Your Calls to Action SUCK?

December 16, 2009 8 Comments

One of the most common mistakes I see when I review websites is weak calls to action. Actually, I spent the whole morning going through some of the calls to actions on our clients’ websites and I re-wrote them. Here is what I did for them: Before After Sign up for my newsletter Get Killer Weight Loss Tips by Email Add to Read More »

Understand Your Customers and Start Bringing More Sales Immediately

October 13, 2009 0 Comments

If you asked me what’s the main reason most companies don’t have as many customers as they want, I’d say that they don’t understand their customers. Makes sense, doesn’t it? After all, how in the world can you sell something to someone you don’t understand? You can’t. So, how do you get to know your customers? By creating an ideal customer profile. Read More »

Content That Converts – How To Create Exceptional SEO Content

August 18, 2009 2 Comments

When creating SEO content, stuffing your content with keywords won’t work (keyword stuffing is also an unethical SEO tactic). Not only does your content have to sound unique and exceptional, keywords need to be placed strategically within your content. When you write articles, keep your keyword list handy and insert keywords as you write. Your goal is to create quality content that Read More »

Google Website Optimizer – Test, Test, Test and Increase Your Conversion Rate

July 21, 2009 4 Comments

Google Website Optimizer is one of the most accurate website optimizing tools out there. If your sites suffer from low conversion rates, then it’s time to use Google Website Optimizer to test your sites and increase conversion rates. Conversion rate is the percentage of visitors to websites who take desired actions. A sites’s desired action is based on your online marketing goals Read More »

How to Make Your Website Successful: 5 Web Usability Tips that Will Boost Your Conversion Rate

April 22, 2009 5 Comments

I review websites every day. The flaws that I find are almost always the same. So I decided that it would be a good idea to write an article on the most common usability flaws and how to avoid them. Lack of Funnel Planning It’s a fact: people won’t do anything unless you ask them to, which means that you need to Read More »

Why Some Websites Sell and Others Don't?

November 23, 2008 0 Comments

I am an Internet marketing specialist and website designer. People ask me how to make more money online every day. If your website is not making enough money, it might be for one of these two reasons (or both of them): You are not getting enough traffic You are getting a lot of traffic but your visitors don’t become paying customers More Read More »