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Entrepreneurship Articles

Before Doing Any Marketing, Do This

January 22, 2015 1 Comments

Marketing isn’t a magic pill. It’s not a switch that you just turn on and sales start coming through. Unfortunately, many new companies don’t really understand this. They feel that with the right marketing any company can succeed. While it’s true that you can get some short-term revenue by running a clever marketing campaign, in order to attain long-term growth a few Read More »

Can Summer Interns Benefit Your Company?

January 7, 2015 0 Comments

With a new year upon us, now is the time many college students start exploring summer internship possibilities. Summer internships are a great way for university students to learn about potential career fields and gain valuable work experience. Internships can also have a positive impact on companies by tapping into the next generation of the workforce. University students can bring fresh perspectives Read More »

Are You Frustrated with Your Business? Read This

July 24, 2014 0 Comments

It’s not uncommon for entrepreneurs to be frustrated—and quite often. Running a business is very hard. We all rationally understand that we win some and lose some, but nobody likes losing. This is especially true for entrepreneurs, as we tend to be very competitive. So, what can you do when you’re frustrated? Avoid Comparisons I think it’s very easy for entrepreneurs to Read More »

Win/Win Blueprint for Clients & Agencies

April 2, 2014 0 Comments

Quick Navigation Introduction Marketing Channel Collaboration Social Media Search Engine Optimization Link Building Communication INTRODUCTION We work with a wide variety of clients. Every client is different; every client has individual needs and areas they want addressed. While goals, timelines and deliverables are discussed with every client at the beginning of a campaign (as well as monthly and quarterly), there’s always more Read More »

Keep All the Plates Spinning: How Project Management Software Can Streamline Your Business

March 13, 2014 1 Comments

Whether your company is big or small, a great project management software is an important factor to the success of a company in the long-term. As a small company with few clients, you may have been able to get away with keeping track of things on your own for a while. However, as the company grows in clients and employees, having a Read More »

The 4 Critical Elements of a Successful Company

March 4, 2014 1 Comments

Last week I was interviewed for a TV show that features young entrepreneurs. The dialog went like this: Journalist: What are the three most important elements that make a business successful? Me (after thinking about it for 20 seconds): A unique product, the right people, a clear strategy and the right attitude. Journalist: That’s four elements, not three. Me: I’m an entrepreneur. Read More »

Learning through Teaching

February 27, 2014 0 Comments

The power of education is extremely important at Digital Aptitude. We firmly believe in inspiring youth through sharing our experiences and knowledge with them as often as possible. This is why our involvement with programs such as Young Entrepreneurs Business Week (YEBW) and the Austin Entrepreneurship Program (AEP) at Oregon State University are so important to us. This past term, three members Read More »

Our 7 Favorite Collaboration Tools

February 11, 2014 5 Comments

Our agency is located in beautiful Portland, Oregon. Portland is known for being a little “weird,” though. I am sure many of you have seen or heard of the show Portlandia, which has dedicated itself to pointing out the interesting characteristics of Portland. Well, one of our characteristics is that as soon as it starts snowing (Want to know if its snowing Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

Are You Stressed Out? Try This

January 23, 2014 0 Comments

I used to be stressed out all the time. Now, I do feel stressed out once in a while but I’m much better at managing my stress levels than I used to be. I’ve read countless books on stress management and I’m going to summarize everything I learned in this blog post. Is It Helpful? I believe that categorizing feelings as “good” Read More »