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Entrepreneurship Articles

3 Easy Secrets to Reduce the Chances of Business Failure

December 15, 2009 4 Comments

About 82% of all startups fail within their first 5 years and I have a theory about why this happens: Most business owners think they know their business models when they’re starting new companies, but they don’t. They think they know what benefits people are more interested in (for example, they end up crafting their marketing messages around their great prices and Read More »

Niche Marketing: Why It's STUPID to Be All Things to All People

December 10, 2009 3 Comments

Last year I was skiing in Aspen with some friends who live there and have been on skis since they were 2 years old. One of them said “let’s go do some double-backflips”. I thought he was kidding… He was not. So we all went and I saw them performing these amazing double-backflips. They were all waiting for me. It was my Read More »

The One Thing Smart Marketers Know that Dumb Ones Don't

December 1, 2009 4 Comments

This is the way most people start a business: Choose a product to sell or service to offer (based on the industry or hobby they know best) Choose a name for the company Create a Corporation or a LLC Write a business plan Get funding Get a website, office, business cards, etc. Launch the company Hope for the best And, this is Read More »

Build an Online Business in a Weekend

September 1, 2009 0 Comments

In his brilliant book The Four Hour Work Week, Tim Ferris talks at length about how to build a fully automated business in a few weeks. Since he wrote the book a few years ago, the tools have become even more efficient and powerful. Let’s discuss how you can build a complete business in a weekend. Step 1: Market Research – 30 Read More »

Time Management Tips

April 14, 2009 0 Comments

I wrote an article on Time Management. Check it out here:

Zeke Has Been Interviewed for The National Networker

February 20, 2009 0 Comments

Bill Doerr, from the National Networker, interviewed Zeke last week. The interview has been published on Monday and it contains several great tips for entrepreneurs. Check it out here:

The Definitive Guide to GROWING Your Business During the Economic Crisis

December 11, 2008 0 Comments

You might be wondering why I wrote the word “GROWING” in all caps. Because that is exactly what you need to be doing right now. Many business owners freak out and they hide in their caves waiting for the bad times to pass by. That doesn’t make any sense. If you are just waiting until you see the light at the end Read More »

Why Most People Fail to Make Money Online

December 9, 2008 3 Comments

Internet is, in my opinion, the best tool ever invented. I just love it. It has made starting companies a lot easier. However, most Internet companies fail to make any money. Why is that? Is starting an online business different from starting any other business? Yes and no. Yes, the technologies change. And no, most basic principles still apply. You still need Read More »

Business Failure Rate – What is the Real Business Failure Rate and Why Businesses Fail

November 27, 2008 0 Comments

Ever wondered what the business failure rate is? Between 75% and 90% of all new businesses fail within the first 10 years. If we also take most dotcom startups into consideration, 9 out of 10 new businesses won’t make it to their third year. The actual figures vary according to the source, but it looks like the overwhelming majority of startups end Read More »

The Importance of Testing

November 24, 2008 0 Comments

Two days ago a very nice lady wrote me an email. She was desperate because her online store had been open for 6 months and she had only made one single sale. I asked her how much money she had invested in the company so far. She confessed that the amount was well over $25,000. I see this happening all the time. Read More »