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Entrepreneurship Articles

Rant: What Happened to Customer Service?

June 13, 2013 9 Comments

This is less of an article and more of a rant. Who doesn’t love a good rant? What the hell happened to customer service? I’m not even talking about amazing, mind-blowing, moving Heaven and Earth to make a customer happy customer service. I don’t know what happened to people at least pretending that they are happy to have you in their store. Read More »

24 Quotes From Entrepreneurs Who Changed The Game

June 11, 2013 2 Comments

As an entrepreneur, blazing your own trail, you are always in a constant mental battle with yourself. Every day is a struggle and new challenges never cease to exist. You’ve heard that failure is the path to success. Sometimes this lesson is hard to swallow. One thing I’ve found is that successful entrepreneurs have a passion for inspiring those up-and-comers who choose Read More »

How to Run a Successful Kickstarter Campaign

June 5, 2013 1 Comments

In addition to being the president of Digital Aptitude, I’m the co-founder of a new company that raised $115,000 in 22 days on Kickstarter, and I want to share with you how we did it. Kickstarter is the largest crowdfunding community in the world, where companies can launch a product and get market validation and cash to develop the product. I’ve asked Read More »

Beyond the Traditional Workweek

May 29, 2013 0 Comments

With the rise of technology, the increase in the need to communicate across different time zones, and the activities in our ever-demanding lives, the traditional work schedule is no longer the norm for many companies. However, this is not necessarily a bad thing. People are finding that workplace flexibility can have a positive impact on a company. These impacts include: Ability to Read More »

Your Sales Pitch Sucks

May 24, 2013 2 Comments

Your sales pitch sucks. No, seriously. It does. Just the fact that you have a pitch sucks. Before you get all defensive, let me explain. In a typical sales process a sales rep finds a lead, they ask a few qualifying questions and they start the pitch. The problem is that the sales rep does not know what the prospect actually cares Read More »

The Mental Battles Entrepreneurs Have to Fight

May 16, 2013 2 Comments

At the risk of stating the obvious, being an entrepreneur is very difficult. We got into it because we wanted to make more money doing something more meaningful and not having a boss to tell us what to do, but making money took longer than we expected, sometimes we’re not making as much of it as we’d like, and we realize that Read More »

How to Put On a Killer Event, or Tips to Make Your Event Not Suck

May 9, 2013 2 Comments

Everyone has attended a bad event. Think back to an event where the food was bad, you sat around waiting for the event to start because of AV problems, and the event staff seemed to not be prepared for what was happening. We have all been there. If you are like me, I am sure you spent your time thinking to yourself Read More »

3 Numbers Every Entrepreneur Must Know

May 7, 2013 2 Comments

Businesses must make a profit. Even non-profits must bring in more money than they spend to stay in business. To be able to have the greatest likelihood of predictably increasing profit one must understand what drives revenue into one’s business. It is not enough to establish a revenue goal based on a business’s trends. It is critical to understand what actions will Read More »

How to Give Your Customers What They REALLY Want

May 2, 2013 6 Comments

Last week I was interviewed by a magazine for entrepreneurs about upcoming marketing trends. The reporter asked me “what’s the most important lesson you’ve learned as an entrepreneur?” I replied “entrepreneurs need to talk to their customers much more often.” The interview went in a different direction, but I wanted to write an article explaining how we do this at Digital Aptitude. Read More »

8 Ways to Grow a Business in a Bad Economy

April 23, 2013 4 Comments

Find Your Bread and Butter Most companies can reach $500,000 in annual revenue by working hard and long hours, but going from half a million dollars to $10MM+ requires a laser-focused strategy. In their first two or three years in business, most companies try a lot of different things: they go after multiple target markets, they offer a lot of products and Read More »