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7 Mistakes to Avoid at Your Next Event

May 21, 2014 2 Comments

Digital Aptitude just hosted its first Digital Marketing Summit and it was a smashing success. If you attended, it probably seemed like a fantastically organized event that went off without a hitch (except for the one presentation with no PowerPoint slides). It actually was well organized and quite a success (sorry if you missed it – watch for our next one!) However, Read More »

How to Make the Most Out of Attending a Conference

October 16, 2013 2 Comments

Over the years, I have attended dozens of conferences, from a couple hundred attendees to tens of thousands. Conferences provide a wonderful opportunity to network with like-minded individuals, gain insight into new trends, sharpen your skills, and inspire you to achieve more when you return to the office. Some people love conferences and are in their element throughout the whole event. However, Read More »

Digital Aptitude TV: Content Marketing Strategies for 2013

February 25, 2013 0 Comments

Content marketing is the hottest trend in 2013. Creating groundbreaking content and promoting it virally can help you acquire new customers and build loyalty with your existing customers. In 2013, 60% of marketers will invest more in content marketing than in 2012, and the keyword “content marketing” has become one of the most popular searches on Google (see chart below).   In Read More »

Digital Aptitude TV: How to Increase the Conversion Rate of Your E-Commerce Site

January 31, 2013 0 Comments

Improving your website’s conversion rate is the easiest way to increase your revenue without acquiring new traffic. And the good news is that most e-commerce websites can double their conversion rates much more easily than they can double their traffic. Zeke Camusio, the president of Digital Aptitude and author of The Internet Marketing Bible, will be hosting the fourth episode of Digital Read More »

Digital Aptitude TV: How to Promote Your Company on Pinterest

December 27, 2012 0 Comments

Here are some things you should know about Pinterest: With 107 million users, Pinterest is the third largest social media site (after Facebook and Twitter.) Pinterest traffic generates 21% more revenue than Facebook and Twitter traffic. Join us for our third episode of Digital Aptitude TV on Wednesday, January 9th from 1pm to 2pm Pacific time. This is what you’re going to Read More »

Digital Aptitude TV: 7 Great Viral Marketing Campaigns

October 18, 2012 0 Comments

Last week we shot the first episode of Digital Aptitude TV. It went great! Our panel of experts critiqued three websites: LuluLemon.com. XeniumHR.com and LetsGoStrolling.com. We showed all the SEO issues we found on their websites and we gave them ideas to optimize their social media presence and increase their conversion rates. In the next episode of Digital Aptitude TV we’ll analyze Read More »

NEW: Digital Aptitude TV

September 18, 2012 0 Comments

There’s a big problem with learning online marketing: 95% of the information out there isn’t relevant to your business. But what if you could have a team of experienced digital marketing experts analyze your website? What if they could give you feedback on how to improve it and get more traffic? We’re celebrating our rebranding (we went from TheOutsourcingCompany.com to DigitalAptitude.com) by Read More »

PDX Entrepreneurs

August 22, 2012 0 Comments

PDX Entrepreneurs is about one simple idea: bringing together successful entrepreneurs in the Portland area. We are going to have four speakers and free beer. Here’s all you need to know about this event. Rick Turoczy: “The Tech Startup Scene in Portland” Rick is one of the founders of PIE (Portland Incubator Experiment) and the founder of Silicon Florist, the most popular Read More »

Webinar: Content Marketing Strategies for 2012

July 30, 2012 3 Comments

High-quality content is one of the best ways to get in front of your target audience and get priceless exposure for your business. However, there’s a big issue: most web content is unoriginal, boring and poorly marketed. In this webinar you’ll learn: How to spy what’s working for your competitors 5 free tools to find the hottest content in your industry Why Read More »

FREE Webinar: How to Become a Google AdWords Pro

June 27, 2012 1 Comments

Google AdWords is a double-edged sword: if you know what you’re doing you can make a lot of money, but if you don’t you will flush all your budget down the drain. The good news is that learning how to use this powerful tool isn’t that difficult if someone shows you how to set up a campaign properly and what you need Read More »