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Before Doing Any Marketing, Do This

January 22, 2015 1 Comments

Marketing isn’t a magic pill. It’s not a switch that you just turn on and sales start coming through. Unfortunately, many new companies don’t really understand this. They feel that with the right marketing any company can succeed. While it’s true that you can get some short-term revenue by running a clever marketing campaign, in order to attain long-term growth a few Read More »

Can Summer Interns Benefit Your Company?

January 7, 2015 0 Comments

With a new year upon us, now is the time many college students start exploring summer internship possibilities. Summer internships are a great way for university students to learn about potential career fields and gain valuable work experience. Internships can also have a positive impact on companies by tapping into the next generation of the workforce. University students can bring fresh perspectives Read More »

Optimizing YouTube for Your Business

November 26, 2014 0 Comments

There are two critical goals for most YouTube business accounts. Goal number one is serving as a great marketing piece to help prospects in their decision-making process. The second is to rank well in organic search results in Google and on YouTube itself. Having your company’s videos rank well on both Google and YouTube can mean big traffic to your site (and Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »

5 Things Analytics Is Telling You About Your Website

April 9, 2014 0 Comments

For the past 10 years I’ve been obsessed with web analytics. It’s fascinating how much you can learn about a website if you know where to look and how to read between the lines. These are five priceless insights Google Analytics can give you about your website. Your Most Valuable Pages If the goal of your website is capturing leads, Analytics shows Read More »

Win/Win Blueprint for Clients & Agencies

April 2, 2014 0 Comments

Quick Navigation Introduction Marketing Channel Collaboration Social Media Search Engine Optimization Link Building Communication INTRODUCTION We work with a wide variety of clients. Every client is different; every client has individual needs and areas they want addressed. While goals, timelines and deliverables are discussed with every client at the beginning of a campaign (as well as monthly and quarterly), there’s always more Read More »

If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and Read More »

Top 5 Blog Posts for Digital Marketing Noobs

March 25, 2014 0 Comments

I’m the new guy. New to Digital Aptitude, and new to the digital marketing industry as a whole. Because of this, the amount of stuff that I am learning on a day-to-day basis cannot be overstated! Aside from the much needed and much appreciated help from my colleagues, blog posts regarding the current state of the industry have been a lifesaver. Here Read More »

How to Track ROI with Google Analytics

March 18, 2014 0 Comments

Something that never ceases to surprise me is how few companies track the return on investment (ROI) of their digital marketing initiatives. If you’re not tracking what works and what doesn’t, how are you supposed to optimize your marketing budget? And given how easy this is, there’s no excuse to leave your marketing up to chance. In this post I’ll show you Read More »