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Our 7 Favorite Collaboration Tools

February 11, 2014 5 Comments

Our agency is located in beautiful Portland, Oregon. Portland is known for being a little “weird,” though. I am sure many of you have seen or heard of the show Portlandia, which has dedicated itself to pointing out the interesting characteristics of Portland. Well, one of our characteristics is that as soon as it starts snowing (Want to know if its snowing Read More »

The Look and Feel of Social Media Ads – A User Perspective

January 30, 2014 0 Comments

With the proliferation of social media networks, platforms are realizing the potential to create new revenue streams through ads. Businesses are starting to take advantage of these ad platforms in order to get in front of their target audience, build brand awareness, and encourage further engagement. However, not all ad platforms are created equal. Each has a different way of displaying ads Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

Die, Guest Blogging, Die

January 21, 2014 0 Comments

Yesterday, Matt Cutts foreshadowed the inevitable doomsday of guest blogging as a link-building tactic: The decay and fall of guest blogging for SEO At first, the post didn’t make clear that Matt was referring to doing guest blogging for SEO purposes, which in turn caused some mild frustration and confusion (both on Twitter and within the article’s comments). The title has since Read More »

Keeping Your Audience Engaged: YouTube Annotations and Related Posts

December 6, 2013 0 Comments

There are millions of blog posts that talk about acquiring traffic, but very few that focus on keeping your audience consuming your content once they find it. These are two of my favorite tools to keep web visitors engaged for longer. YouTube Annotations If you have a lot of video content chances are that you have a really nice YouTube channel. Annotations Read More »

How to Use Your Website to Build Trust with Your Customers

November 26, 2013 0 Comments

When it comes to human relations, trust is everything. People don’t buy from people they don’t trust and they’re willing to pay extra to do business with someone they highly trust. In this post I’m going to give you some ideas to use your website to inspire trust among your customers. Social Proof When you say something great about your company, people Read More »

Acquiring Voice Talent: 6 Resources for Your Next Video

November 21, 2013 3 Comments

Videos are becoming increasingly popular online. With YouTube as the second largest search engine today, consumers are craving video content more than ever before. In addition, there is an increase in companies using explainer videos on their homepages. Videos can help build brand awareness and inform customers about new products and/or features. A lot goes into creating a video for your website. Read More »

Four Questions You Should Ask About Google Trusted Stores

November 19, 2013 0 Comments

We are starting to get more questions regarding the Google Trusted Store. To help answer the questions that our retail customers have been asking we have put together this guide to tell you what you need to know. What is a Google Trusted Store? By definition, Google Trusted Store is an e-commerce certification. Think of it as a Better Business Bureau logo Read More »

13 Treats, Tricks, Statistics and Insights

October 31, 2013 0 Comments

Happy Halloween!   Here are 13 treats, tricks, statistics and insights: 72% of adults will hand out candy tonight 47.5% of adults will decorate their home or yard Most popular Halloween candies are M&Ms, Reec’s Pieces, Hershey’s Chocolate Bars, and Snickers The heaviest pumpkin on record weighed 2009 pounds 46% of American adults have carved a pumpkin this year Nearly 120 million Read More »

11 WordPress Techniques for Pretty Posts that Pack a Punch

October 17, 2013 1 Comments

Are your blog posts ready for prime time? You can write an outstanding piece of content, but if your post is ugly, poorly spaced and awkwardly formatted, it won’t get read. Or shared. Or bookmarked. Or linked. There are exceptions, of course, but why take that chance?   This article assumes two things: 1. You’re unable (or prefer not) to update your Read More »