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Going Analog: Moving Beyond Your Technology

September 26, 2013 0 Comments

We all work in the digital world where we spend countless hours in front of a computer screen using the “tools” that have been created over the years to make our lives and our work “easier.” I would challenge, however, that this constant need for technology interaction in our day-to-day jobs has actually reduced our abilities to think critically, be creative, and Read More »

The David vs. Goliath Holiday Season

September 24, 2013 0 Comments

It is hard to see the future while the present is clouded in war, outrageous politics and our own daily drama. As entrepreneurs that is what we must all do. See demand and opportunity in the market before the hoard of competitors makes us undistinguishable. I want to call your attention to what should be the best December retail sales since 2007. Read More »

7 Reasons Your Website’s Traffic Has Plateaued

September 20, 2013 3 Comments

A lot of companies, small businesses and individuals do a great job of establishing their site, putting up some content and relishing that first taste of success. Unfortunately, it often stops there. Traffic plateaus and the initial excitement of new traffic quickly turns to worry about why traffic is no longer increasing. These companies, small businesses and individuals will continue to plug Read More »

13 Pre-Launch Essentials for Your New Website

August 29, 2013 7 Comments

Launching a new website can be stressful. There are many things to take into consideration and it’s common to forget several easy-to-implement, high-impact items. If you want your new website to soar, it’s important you have everything dialed in from the get-go. Use the following as a sort of “new website checklist” prior to launch: 1. Install Analytics It doesn’t have to Read More »

E-mail Marketing in 2013 [Infographic]

July 23, 2013 2 Comments

E-mail marketing has been around for a long time. Unlike many platforms on the Web (inevitably becoming obsolete), e-mail continues to grow and progress in usability. It is the ultimate platform for permission-based marketing. In other words, your customers start to trust you and welcome your marketing into the most personal digital asset, the inbox. Take a look at these compelling reasons Read More »

How to Choose an Awesome Domain Name for Your Website (Updated)

April 25, 2013 6 Comments

Updated on February 26, 2014. Choosing a domain name for your website can be a long, tiresome, frustrating process: Should I get a .com? Is .net really that bad? Is it OK to use hyphens? If so, how many? Does my domain name need to include keywords? What about lesser-known top-level domains (TLDs)? In short? If you can, sometimes, yes, 2 max, Read More »

How Much of My Marketing Budget Should I Invest Online?

April 11, 2013 3 Comments

It depends. Helpful, huh? To get a better answer than that the first question to ask is how much should your total marketing budget be. Conventional business wisdom tells us marketing budgets should be set at 2%-10% of revenue. You will often see recommendations that the numbers come in closer to the 5% range. This percentage can have a wide swing depending Read More »

7 Google Analytics Reports Every Marketer Should Pay Attention To

April 9, 2013 2 Comments

Despite being free, Google Analytics is an extremely powerful tool. You can get a lot of actionable data if you know where to look. I’ve been working with Google Analytics for eight years (it used to be called Urchin) and today I want to share with you the 10 most valuable reports it can provide.   Conversions by Traffic Source Whether a Read More »

Why You Need to Make Content Part of Your Marketing Arsenal

February 26, 2013 1 Comments

When it comes to online marketing trends, there’s no doubt that 2013 is the year of content marketing. Why? In April of 2012, Google cracked down on websites building low-quality links. Links are still very important, but instead of “building” them, now you need to earn them by creating great content and promoting it on social media. According to the Content Marketing Read More »

Advanced Segments with Google Analytics

November 20, 2012 1 Comments

Out of the hundreds of different features Google Analytics has, the most valuable one (and easier to learn) is Advanced Segments. By segmenting your traffic you can learn how people use your website and make the most out of your marketing. For example, you could see that your Google traffic has a conversion rate twice as high as Twitter’s. Or that traffic Read More »