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How to Track an Email Campaign Using Google Analytics

October 23, 2012 1 Comments

Tracking results is crucial to success. If you don’t know what’s working and what’s not, how are you supposed to make good decisions? And considering how easy tracking stuff online is, there’s no excuse not to track every campaign you run. This tutorial will show you how to track an email campaign using Google Analytics. It can also be used on Facebook, Read More »

How to Convince Your Boss to Invest in Online Marketing

October 16, 2012 1 Comments

Sometimes the biggest challenge in online marketing is persuading your boss that it’s worth doing it. I’ve talked to literally thousands of business owners about online marketing in the last 10 years. These are the four best ways I found to make a case for having a strong online presence. It’s Not Where You Are; It’s Where Your Customers Are I remember Read More »

Recipe for Marketing a Business Online [Infographic]

October 9, 2012 0 Comments

Start-up companies are emerging on a daily basis. From years of working at a digital marketing agency, I have encountered online businesses in every shape, size and color. Some have major potential. Others simply lack the basics. One motif I have found is that most new start-ups are looking for a simple solution to amplify their brand quickly online. I wish it Read More »

SEO and Social Media Explained In Numbers

May 31, 2012 1 Comments

I’m a big numbers guy. I believe “branding” and “exposure” are very important, but at the end of the day I want to see measurable results and a positive ROI. These two infographics will show you the most important SEO and social media stats. Do you want to embed this infographic on your site? Use the code below: Social Media Marketing Explained Read More »

How to Create Viral Content

May 1, 2012 1 Comments

Creating viral content isn’t easy. A number of conditions are required in order for content to go viral. Follow the advice in this post to increase the chances of your content spreading like fire over the web. Viral Content Is Non-Commercial Calls to action and special promotions are great, but they don’t belong in your content. You can’t have a scarcity mentality Read More »

5 Awesome Digital Marketing Resources for 2012

March 30, 2012 0 Comments

Step Your Game Up This year has presented digital marketers with many challenges and many opportunities. Rapid growth is eminent in the online space. A business’s ability to quickly adapt to changes and emerging platforms is essential for survival. Online Developments in 2012 Google has an updated algorithm that penalizes over-optimized sites. Pinterest emerged as a major social media platform for brands Read More »

10 Awesome Internet Marketing Tools You Didn't Know About

December 1, 2011 4 Comments This is a great tool to learn more about your social media marketing campaigns. Wildfire App This is my favorite tool to run contests, giveaways and sweepstakes on Facebook. Micro Niche Finder Amazing tool to find keywords for your SEO and SEM campaigns. Klout This tool grades your social media presence and makes recommendations on how you can improve your visibility. Read More »

46 Article Headlines that Are Proven to Get Clicks

November 10, 2011 7 Comments

What makes a blog post successful? If you’re a blogger you know by now that the most important part of a blog post is its headline. A good headline will get a lot of interest and traffic. A bad headline (even if the article is great) will ensure failure. I’m a huge fan of testing. I’ve been testing everything I do and Read More »

How to Get a Million Visitors in a Month

November 8, 2011 5 Comments

Here’s a little secret very few people know: there’s a lot more traffic available than there’s demand for. The easiest and fastest way to get a million visitors is… (drumroll, please) to buy traffic. I’m not talking about Google AdWords. There’s way too much competition there these days and although it is possible to keep AdWords campaigns profitable, it’s not as easy Read More »

How to Build and Promote a Profitable Membership Site

November 3, 2011 7 Comments

Membership sites are extremely profitable. Members pay a monthly fee and in exchange they get your content and they get to be part of a community. They provide your members constant support and it provides you with recurring revenue. In this article I’ll show you how to create a successful membership site. Step 1: Pick a Niche Narrow it down. Find a Read More »