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Five Questions You Should Ask About Amazon Payments

January 13, 2014 0 Comments

I recently wrote an article addressing Google Trusted Store. Since then we have received more questions from our clients regarding Amazon Payments. In this article I will address the basics of Amazon Payments and what the potential positives and negatives are for your eCommerce platform. What is it? Amazon Payment’s name says it all. It is a payment platform for your desktop Read More »

Four Questions You Should Ask About Google Trusted Stores

November 19, 2013 0 Comments

We are starting to get more questions regarding the Google Trusted Store. To help answer the questions that our retail customers have been asking we have put together this guide to tell you what you need to know. What is a Google Trusted Store? By definition, Google Trusted Store is an e-commerce certification. Think of it as a Better Business Bureau logo Read More »

The Battle of Visual Platforms for Mobile [Infographic]

July 9, 2013 0 Comments

There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need Read More »

Location-Based Marketing (Infographic)

June 27, 2013 0 Comments

Today we are deviating from the norm to bring you a collaboration project between piJnz and Digital Aptitude. Location-based marketing is becoming a key way to differentiate your business from your competitors. This trend will continue to increase, so it is important that your business focuses on implementing these techniques into your marketing efforts sooner rather than later. For the full infographic, Read More »

Everything You Need to One Up Competitors with Location-based Marketing

May 14, 2013 0 Comments

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores. These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors. Mobile Optimized Website If customers Read More »

5 Killer Tips for Creating a Strong Mobile Web Experience

March 15, 2013 3 Comments

Let’s face it. If you haven’t considered capturing mobile customers, you are missing the big picture.   According to Google, 50% of mobile search conversions happen in one hour. This is known as mobile’s Immediacy Effect.   The proper mobile design can drastically effect your sales. The proof is in the pudding. (via Google) Creating a strong mobile experience isn’t rocket science. Read More »

3 Groundbreaking Social Media Marketing Insights for 2013

January 25, 2013 0 Comments

The digital marketing landscape is becoming more segmented, saturated and overly challenging. At this point, social media is mainstream. Most of your competitors are probably marketing on social media, producing content and managing a community. It’s not enough to just cover the basics. You need to step up your game to survive. These insights will help you break the barrier to brand Read More »