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3 Google AdWords Features You Didn’t Know About

January 30, 2015 0 Comments

Google AdWords is the largest ad network in the world. I love their web platform and I also use the

Are Your AdWords Campaigns Neglecting Negative Keywords?

December 22, 2014 2 Comments

Want your AdWords campaign to earn more while spending less? Cue negative keywords. You (hopefully) know what they are, but are you giving them the time they deserve within your AdWords campaigns? Overlooking negative keywords can significantly deteriorate performance. Why? Let’s use an example. Say you are selling beautiful, fancy, elegant birdhouses and spend a lot of time constructing the perfect list Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »

RLSA: AdWords’ Most Powerful Feature

May 1, 2014 3 Comments

RLSA stands for remarketing lists for search ads. It’s an AdWords feature that allows you to show ads to people doing Google searches only if they have visited your website before. This is how it works: Jane goes to your website and looks at a Prada handbag. Jane loves the bag but isn’t ready to buy yet, so she leaves your website. Read More »

The Future of Google AdWords

April 23, 2014 1 Comments

Yesterday the AdWords team at Google announced some new and amazing features that will be launched over the next few months. As a Google Partner, we’re always excited to see AdWords make it easier and more cost-effective for our clients to reach their customers. These are some of the top AdWords features that will be available to advertisers in 2014. App Promotion Read More »

The Look and Feel of Social Media Ads – A User Perspective

January 30, 2014 0 Comments

With the proliferation of social media networks, platforms are realizing the potential to create new revenue streams through ads. Businesses are starting to take advantage of these ad platforms in order to get in front of their target audience, build brand awareness, and encourage further engagement. However, not all ad platforms are created equal. Each has a different way of displaying ads Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

The David vs. Goliath Holiday Season

September 24, 2013 0 Comments

It is hard to see the future while the present is clouded in war, outrageous politics and our own daily drama. As entrepreneurs that is what we must all do. See demand and opportunity in the market before the hoard of competitors makes us undistinguishable. I want to call your attention to what should be the best December retail sales since 2007. Read More »

Case Study: How Click4Compliance.com Quadrupled their Web Leads

October 26, 2012 2 Comments

Client Profile Click 4 Compliance is a B2B company selling online courses for corporate compliance and ethics training. The Problem Their Google AdWords campaign wasn’t receiving enough conversions, and they were paying too much for visitors that did convert. Our Goal To increase conversions, reduce the cost of those conversions, and do so within the same budget. Strategies Taken 1. Removed all Read More »