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Pay Per Click Articles

Google AdWords Tutorial

July 26, 2012 1 Comments

Master Google AdWords with this step-by-step tutorial. The first box is the slidedeck and the second one is the video. Let me know if you have any questions. Google AdWords Tutorial

Taking Your PPC Campaign to the Next Level

September 22, 2010 0 Comments

Since I wrote “The Only PPC Guide You’ll Ever Need to Read” Google AdWords launched a lot of really cool features. It made me realize that I should never, ever again call a guide “the only one you need to read.” But you know how it works: you need awesome titles to get people to read your content, right? 😉 These are Read More »

The Only PPC Guide You'll Ever Need to Read

December 22, 2009 9 Comments

This is a very challenging post. I’ll try to explain my step-by-step Pay per Click (PPC) system in one single article (and I want to keep it short). This is the same system we’ve used to get millions of qualified visitors for pennies. I’m really excited about writing this article and I think you’ll love it. Keyword Research Use the Google Tool Read More »

How to Reduce Your PPC Costs by 42% In Only 25 Minutes

December 3, 2009 0 Comments

I’m really excited about this post because this is something that we’ve been doing for our clients for a long time, but we always considered it to be part of our “secret sauce” and didn’t want to tell anybody. Don’t get me wrong. There’s nothing “secret” or “super ninja-voodoo” about this trick. In fact, it’s something that Google itself recommends. The thing Read More »

How to Calculate Local Search Volume

November 30, 2009 4 Comments

Google Keyword Tool is great to figure out how many people are searching for a keyword. The only problem is, if you offering catering services in the LA area, you can only serve your local market, and it doesn’t matter how many people are searching for “catering services” in New York or Miami. So, how can you calculate how many people in Read More »

Bargain Basement PPC: 3 Ways to Get Cheap PPC Traffic

November 6, 2009 3 Comments

Pay Per Click campaigns can quickly become an expensive endeavor. As more and more advertisers leave TV, Radio, Billboard advertising and move to the web, the competition for each click continues to go up as do the costs. Sometimes each click can cost upwards of $5.00. That’s very expensive traffic unless you’re selling cancer treatments or legal services. Here are a couple Read More »

Click Your Way to the Bank: How to Write Great Calls To Action

September 2, 2009 0 Comments

Landing Pages and Calls to Action The most important part of any online campaign is the call to action. A call to action is a simple request for your audience to take the next step. The easiest thing to do is use a “Buy Now” button, but you’re probably losing out on a lot of conversions if all you’re doing is asking Read More »

Pay per Click Campaign Optimization

April 16, 2009 0 Comments

To be really successful at Pay per Click (PPC) marketing, you need to optimize your campaigns all the time. Every week would be ideal. If you can’t, try to do it at least every two weeks. When we optimize our clients’ Pay per Click (PPC) campaigns, there are three main things that we do for them. Ad Position Optimization People don’t go Read More »

Pay per Click Marketing Secrets – All You Need to Know to Manage Your Own PPC Campaign

January 19, 2009 6 Comments

Although Google and Yahoo claim that managing Pay per Click campaign is easy, we strongly disagree. Sure, opening an account, choosing some keywords, and setting up a budget is a piece of cake. But making more money than the campaign is costing you is a real challenge. This article will provide you with a great insight on some advanced techniques that we Read More »

All the Secrets to Getting a Lot of Traffic Using Google AdWords

November 18, 2008 2 Comments

If you offer a great product, have good marketing on your website, and your prices are reasonable, Pay-Per-Click is one of the best investments you will ever make. That is, if the person who takes care of your campaign knows what he is doing. This is the same step by step system that we use to manage our clients’ Pay-Per-Click campaigns. Step Read More »