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Optimizing YouTube for Your Business

November 26, 2014 0 Comments

There are two critical goals for most YouTube business accounts. Goal number one is serving as a great marketing piece to help prospects in their decision-making process. The second is to rank well in organic search results in Google and on YouTube itself. Having your company’s videos rank well on both Google and YouTube can mean big traffic to your site (and Read More »

Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »

Win/Win Blueprint for Clients & Agencies

April 2, 2014 0 Comments

Quick Navigation Introduction Marketing Channel Collaboration Social Media Search Engine Optimization Link Building Communication INTRODUCTION We work with a wide variety of clients. Every client is different; every client has individual needs and areas they want addressed. While goals, timelines and deliverables are discussed with every client at the beginning of a campaign (as well as monthly and quarterly), there’s always more Read More »

Quick Guide to Google In-Depth Articles

February 25, 2014 2 Comments

In-depth articles have surfaced during several client conversations over the past couple of months. For others who may be curious, here’s a guide to get you started. On August 6, 2013, Google announced the release of in-depth articles in search results. Research suggests that up to 10% of users’ daily information needs involve learning about a broad topic…” Having been live now Read More »

Die, Guest Blogging, Die

January 21, 2014 0 Comments

Yesterday, Matt Cutts foreshadowed the inevitable doomsday of guest blogging as a link-building tactic: The decay and fall of guest blogging for SEO At first, the post didn’t make clear that Matt was referring to doing guest blogging for SEO purposes, which in turn caused some mild frustration and confusion (both on Twitter and within the article’s comments). The title has since Read More »

SEO Update: Google Hummingbird and "Keyword Not Provided"

October 29, 2013 2 Comments

Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post I’ll talk about how your SEO strategy needs to adapt to the new algorithm and some clever ways you can still get relevant keyword information.   Google Hummingbird Every Read More »

11 WordPress Techniques for Pretty Posts that Pack a Punch

October 17, 2013 1 Comments

Are your blog posts ready for prime time? You can write an outstanding piece of content, but if your post is ugly, poorly spaced and awkwardly formatted, it won’t get read. Or shared. Or bookmarked. Or linked. There are exceptions, of course, but why take that chance?   This article assumes two things: 1. You’re unable (or prefer not) to update your Read More »

13 Pre-Launch Essentials for Your New Website

August 29, 2013 7 Comments

Launching a new website can be stressful. There are many things to take into consideration and it’s common to forget several easy-to-implement, high-impact items. If you want your new website to soar, it’s important you have everything dialed in from the get-go. Use the following as a sort of “new website checklist” prior to launch: 1. Install Analytics It doesn’t have to Read More »