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Search Engine Optimization Articles

2013 Google+ Local Ranking Factors

July 3, 2013 0 Comments

There are hundreds of factors that determine the rank of your Google+ Local listing. In fact, you can view many of them in extreme detail. For now, let’s focus on several actionable items for multiple “optimization” categories. At the end, you will have a handful of ideas to implement. Accuracy Is your listing 100% accurate? Does your listing have Name, Address, Phone Read More »

Is Your Business Neglecting Google+ Local Reviews?

June 25, 2013 0 Comments

People love reviews. Reviews are powerful. Reviews can be the difference between purchasing from one store over another or eating at a new restaurant instead of going to Chipotle for the thousandth time (though it is delicious). How many of you have not gone to a store, movie or restaurant because of poor or nonexistent reviews you saw (or didn’t see) on Read More »

12 Easy Ways to Improve Content and Link Building

May 22, 2013 5 Comments

Let’s cut to the chase. In order to gain meaningful links, you must change your mindset. Stop Searching for Loopholes and Shortcuts If your strategy still consists of link wheels, fake profiles on high-PR sites, comment spam with anchor text linking back to your site, spun content and too-good-to-be-true fiverr purchases, please stop. Assuming your site hasn’t already suffered repercussions, Google’s ban Read More »

Everything You Need to Know About Google Webmaster Tools

April 18, 2013 5 Comments

If you’re not using Google Webmaster Tools yet, you should be. GWT gives you a lot of critical information about your site’s performance. These are the top reports you can get from it. Content Keywords This report shows you what keywords Google thinks your website is relevant to. This is priceless information, because once you know what Google tends to rank you Read More »

Forget Everything You Know About SEO (And Read This)

January 17, 2013 9 Comments

Google changed their algorithm so much since early 2012 that the SEO game has changed completely. In this post, I’ll explain how SEO is different now from what it was a year ago, and tell you what you need to do to be more visible on Google, Yahoo and Bing. Implement Schema.org Tagging Search engines are pretty good at indexing your website Read More »

.htaccess, The Silent SEO Killer

October 4, 2012 5 Comments

Even when a site is otherwise optimized, failing to have a properly configured .htaccess file is a mistake you can’t afford to make. Use this guide as a checklist to avoid neglecting the core of your site. Disclaimer… * If you are able to configure your “httpd main server config file,” use that instead. * This is only for sites using Apache. Read More »

SEO vs. Pay per Click: Which One Is Best?

September 6, 2012 3 Comments

I get asked this question at least once a day: “what is better, SEO or Pay per Click (a.k.a. AdWords)?” The answer is “it depends”. I’ve put together a list of factors you need to consider before deciding which one is right for you. Geotargeting One of the main benefits of PPC is that you can target any geographical areas you want, Read More »

How to Detect (and Fix) Duplicate Content on Your Site

July 11, 2012 5 Comments

I estimate that about 80% of the websites I do an SEO audit for have some sort of duplicate content issue. And there’s nothing that hurts a website more than duplicate content. In fact, if you never want to rank well on Google, all you have to do is add duplicate content to your site. The good news is that detecting duplicate Read More »

A Clever and Easy Way to Increase Organic Traffic

June 19, 2012 5 Comments

There are a lot of different tactics to increase your website traffic. This is one of my favorite for three reasons: It’s easy It gets you quality traffic Very few people know about it It’s very effective for organic SEO Here’s how it works: Step 1: Take a Look at Your Top Keywords in Google Analytics Log in to your Google Analytics Read More »

Outreach Marketing: How to Influence Influencers

June 7, 2012 0 Comments

Imagine having the most influential people and bloggers in your industry spreading the word about your content. How powerful would that be? Outreach marketing is the art of building relationships with influencers in your space and have them help you spread the word about your content. The problem is that most people have no idea how to do outreach marketing; they send Read More »