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Search Engine Optimization Articles

An SEO Guide for Business Owners

March 31, 2010 0 Comments

What Is Search Engine Optimization (SEO)?Millions of people use Google every day to search for everything from “diabetes treatment” to “sporting goods store in Chicago”. Those people click on the first results Google returns. Nobody goes to the 15th page. This means that only the websites that are in the first positions get found. SEO is a collection of tactics that help Read More »

SEO Competitive Analysis: How to Be #1 on Google

March 22, 2010 9 Comments

Imagine you have to drive to a small town you’ve never been to and you don’t have a map, GPS device, Internet access and can’t ask people for directions. It will be really hard, won’t it? That’s how most people do Search Engine Optimization (SEO). They don’t have maps to see where they are, where they’re going to and how to get Read More »

9 Great SEO Tips

February 5, 2010 9 Comments

Use Google Webmaster Tools There’s no excuse not to use this amazing tool. These are some of the things your can do with it: Submit a sitemap of your site so Google knows what pages they should index. Tell Google what is the canonical URL you want to use (site.com or www.site.com). Detect issues with duplicate title tags and meta descriptions. Find Read More »

14 Paid Directories Your Website Should Be In

February 4, 2010 0 Comments

Once in a while someone asks me “are directories still helpful for SEO?” My answer is always the same: “it depends. If you’re talking about low-quality directories (a.k.a. link farms), don’t waste your time with them. However, there are still some great directories out there.” What Makes These Directories So Special? Because the directories I’m about to mention aren’t free, 95% of Read More »

5 Link Building Tools and 5 Weird Link Building Ideas

January 29, 2010 2 Comments

Link Building Tool #1: Link Diagnosis Excellent tool to evaluate your incoming links and the incoming links of your competitors. By far, my favorite link building tool. Link Building Tool #2: Xenu’s Link Sleuth Not really a link building tool, but a great tool to find broken links on your site, 404 error pages and duplicate meta descriptions and page titles. Link Read More »

Does Your Company Appear in the Local Listings?

January 26, 2010 0 Comments

If you’re not in the local listings, you’re leaving a lot of business on the table. It’s free, it’s easy and it’s fast. Where Should You Get Your Company Listed? Google Places Yahoo! Local Bing Local InfoUSA Yellow Pages Localeze Yelp Acxiom (via UniversalBusinessListing.org) SuperPages Some Tips to Make Your Ads Appear Above Your Competitors’ Add your location and the keywords you Read More »

My SEO Book is Out!

January 25, 2010 5 Comments

I’ve been working on an SEO book for the last 8 months. I finished it the last day of 2009 and we launched it today. I wrote it for entrepreneurs and business owners, not IT geniuses, because I wish there had been a guide like this one when I got started. The e-book has been published by StartupNation, the biggest entrepreneurship community Read More »

Do Your Keywords STINK?

January 21, 2010 0 Comments

A lot has been written on keyword research. This is the criteria I use to analyze keywords and decide whether they’re worth pursuing. Do They Convert? This is the most important factor to consider. Before doing SEO, it’s always a good idea to do a PPC campaign and test your keywords. I can guarantee that half of the keywords you choose by Read More »

The On-Site SEO Bible

January 6, 2010 14 Comments

In case you haven’t been paying attention lately, there are two parts to SEO: on-site (optimization of the site itself) and off-site (link building). Today I’m going to give you the same checklist we use to optimize websites. If you follow the steps in this guide your website will be very SEO-friendly. Keyword Mapping You need to choose what pages you’re gonna Read More »

"Why Are Those Suckers Ranking Above Me?"

January 6, 2010 11 Comments

One of the things that frustrates people the most is when they don’t understand why they’re not getting the Google rankings they think they deserve. “I’m doing everything right and my competitors aren’t. How come they are above me on Google?” In this post I’ll show you how I detect the reasons why a website is not ranking at the top and Read More »