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Search Engine Optimization Articles

Keyword Research – How to Choose Effective SEO Keywords

August 20, 2009 2 Comments

You’re stumped! You just created the BEST content to add to your blog but you are now stuck. What are the MOST effective SEO keywords to use on your site? Where do you start? What tools do you use? Keyword research is THE most important part of effective SEO. If you pick the wrong keywords, you will waste both a lot of Read More »

How to Use Link Building as an Online Marketing Strategy

August 19, 2009 0 Comments

Link building is an effective online marketing strategy and the key to your company’s success. If you strategically place your links, you’ll be surprised with the qualified traffic you get and how those links build and grow over time. More links equals more sales and customers! Keep the following “link building formula” in mind when building your campaign: • Links from related Read More »

Keyword Cannibalization – What It Is and How to Avoid It

August 12, 2009 2 Comments

Keyword cannibalization occurs when pages on your website compete against each other for certain keywords. Your pages are “cannibalizing” (eating) popularity from other pages to gain search engine ranking. Webmasters are sometimes unaware of keyword cannibalization, or just automatically optimize the same keyword on all pages thinking it strengthens their SEO. Actually, the OPPOSITE happens and it hurts your SEO. Keyword cannibalization Read More »

Internal Linking – The Power of Internal Linking and Right Anchor Texts

August 11, 2009 2 Comments

When it comes to SEO, people usually associate links with “external” links – outside sites linked back to your site. However, internal links – text links pointing back to content within your website – are just as important when it comes to optimization. However, if you don’t utilize internal links and anchor text correctly, you could jeopardize your site’s optimization potential. Using Read More »

When Competitors Cheat – How You Can Tell and What You Can Do About It

August 7, 2009 3 Comments

Not every company or website operates with a sense of integrity and ethics. When it comes to your competition, sometimes they take the easy way out and cheat when it comes to SEO tactics. How Your Competition Cheats Unfortunately, black hat SEO practices are out there. Black hat SEO uses spam techniques to increase PageRank (PR) quickly. It’s the equivalent to a Read More »

Link Building Tactics – Find Out Who's Linking to Your Competitors and Have Them Link to You Too

August 6, 2009 1 Comments

Have you ever noticed that when faced with competition that you usually perform better? Think about cyclist Lance Armstrong and his tough competition – do you think he doesn’t push himself to WIN when he’s cycling against other world-renowned cyclists in the Tour de France? Look at his huge successes over the years! Competition makes us WANT to perform better and push Read More »

Link Baiting – The Art of "Getting" Links Instead of "Asking" For Them

August 5, 2009 3 Comments

Link baiting is content used on websites that other visitors/sites link to because they want to – NOT because you ask them to link to your site. Your goal – people will like your site’s content so much that they won’t think twice about linking to your site. Link baiting can really boost your SEO – IF done correctly. Link baiting also Read More »

Content Licensing – How You Can Use It to Get Exposure and Links

August 3, 2009 2 Comments

Even if you think your content is GOOD – good isn’t GOOD enough these days. There are thousands of free articles online, yet not all the content floating around in cyberspace is even close to GREAT. However, you can outshine mediocre content and provide content that makes people stand up and take notice! GREAT content sets you apart from your competitors and Read More »

The Perfect SEO-Friendly HTML Head

July 24, 2009 4 Comments

When it comes to designing SEO-friendly web pages, it’s all about creating a powerful SEO head section. The HTML head is what will make you or break you in the search engines, especially if you don’t follow SEO guidelines. The Basics of HTML Head Document type definition (DTD statement) This is the first tag on your web page, and helps load and Read More »

The Best Firefox Add-Ons For SEO

July 23, 2009 3 Comments

Firefox is a popular search engine created by by Mozilla AND it’s FREE to download! Firefox is also a highly secure browser and works on Windows, Linux and Mac. Their browser is very user friendly. By providing additional themes and extensions, Mozilla created their browser just for YOU! You can build it to your unique specifications and tweak according to your specific Read More »