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Social Media Marketing Articles

Our 4 Favorite Free Social Media Tools

November 18, 2014 1 Comments

No matter the type or size of your company, social media marketing is essential in today’s tech-centric world. With this level of importance, you need to know how to get the most out of your social media efforts. The good news is that there are many tools to streamline your process without breaking the bank. Below are 4 of our favorite FREE Read More »

Do’s and Don’ts of Company Facebook Posts

August 7, 2014 0 Comments

Once a college social media network with minimal features, Facebook is now a thriving community of 1.19 billon monthly users. As this change has occurred, companies have sought to take advantage of this opportunity to get their brand in front of the masses. Over 90% of businesses have a Facebook page today. However, just because a business has a Facebook page does Read More »

12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level.   1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait Read More »

10 Emerging Social Media Platforms & Tools for Businesses

April 11, 2014 2 Comments

Social media as we know it was first popularized in 2003. This was the year that Myspace & LinkedIn were founded, followed by Facebook in 2004, and so it goes. The ensuing years saw numerous platforms such as Twitter and Instagram thrive, while others like Myspace have struggled to survive. The popular social media platforms are now populated by billions of people Read More »

Win/Win Blueprint for Clients & Agencies

April 2, 2014 0 Comments

Quick Navigation Introduction Marketing Channel Collaboration Social Media Search Engine Optimization Link Building Communication INTRODUCTION We work with a wide variety of clients. Every client is different; every client has individual needs and areas they want addressed. While goals, timelines and deliverables are discussed with every client at the beginning of a campaign (as well as monthly and quarterly), there’s always more Read More »

Traditional “News” is Dead – How Social Media Has Taken Over

February 14, 2014 1 Comments

I remember as a kid watching the news with my parents everyday. It was our connection to the world, keeping us up to date on everything that the network found ‘newsworthy.’ We learned about local and national events, current sports statistics, and most importantly… the weather. It was the norm in American culture to tune in to the weather forecast each day Read More »

The Look and Feel of Social Media Ads – A User Perspective

January 30, 2014 0 Comments

With the proliferation of social media networks, platforms are realizing the potential to create new revenue streams through ads. Businesses are starting to take advantage of these ad platforms in order to get in front of their target audience, build brand awareness, and encourage further engagement. However, not all ad platforms are created equal. Each has a different way of displaying ads Read More »

Facebook for Small Businesses

January 17, 2014 0 Comments

With over 1.2 billion users, many businesses are finding Facebook to be a great way to engage potential customers and build brand awareness. In fact, 25 million small business pages now exist on Facebook. While it may have been a competitive advantage in the past to have a page on Facebook, now it is a norm to stay competitive. That being said, Read More »

The Battle of Visual Platforms for Mobile [Infographic]

July 9, 2013 0 Comments

There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need Read More »

Everything You Need to One Up Competitors with Location-based Marketing

May 14, 2013 0 Comments

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores. These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors. Mobile Optimized Website If customers Read More »