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Social Media Marketing Articles

3 Principles to Optimize Your Pinterest Content Strategy

March 26, 2013 2 Comments

The Pinterest bandwagon is filling up quick and the user-base is growing. Over 10 million active users are engaging with visual content on the site. It can be an amazing tool to generate targeted referral traffic, build your brand and help your content go viral. Let’s talk about some basic principles you can use to get the most out of Pinterest as Read More »

How Facebook is Changing the Game for Brands in 2013

March 22, 2013 0 Comments

Facebook is changing the social media game once again. We have watched over the years as the social giant has rolled out new features for both brands and users. This year is no different. With over 1 billion users and counting, the network offers the biggest bank of social data on the Web. These new functions will ultimately make Facebook a more Read More »

Cross-platform Social Engagement Tactics for 2013

February 19, 2013 1 Comments

Having a diverse social media presence can give you a major edge over competitors. Don’t get me wrong. You don’t want to overdo it. Don’t be the guy that signs up for 100 different networks. That being said, it is smart to select a few platforms that fit your brand and delegate your resources for community management. Here are some ideas on Read More »

3 Groundbreaking Social Media Marketing Insights for 2013

January 25, 2013 0 Comments

The digital marketing landscape is becoming more segmented, saturated and overly challenging. At this point, social media is mainstream. Most of your competitors are probably marketing on social media, producing content and managing a community. It’s not enough to just cover the basics. You need to step up your game to survive. These insights will help you break the barrier to brand Read More »

Marketing on Pinterest – Video

January 15, 2013 0 Comments

Last week, we covered Pinterest marketing on Digital Aptitude TV. This video is a recap of the topics and strategies covered. Let us know if you have any questions in the comments below. We will have more on Pinterest throughout the year. Enjoy!

4 Unconventional Ways to Get Traffic from Facebook

January 8, 2013 3 Comments

Internet marketing is an ever-changing field. Every day there are new tools, new tactics and new ways to promote your business. These are some ideas to help you get more quality traffic to your website. Create “Shareable” Posts It’s already 2013, so I hope that by now you have social sharing buttons like these ones on every page of your website:   Read More »

4 Cool Tools to Develop Creative Content

December 4, 2012 3 Comments

Pretty much every company is blogging these days. One of the best ways to differentiate from your other blogs in your industry is by making your content more visually appealing. These are some cool tools that will help you with that. Strip Generator This awesome comic generator will blow your mind. It’s very easy to use and you can create a great-looking Read More »

2 Great Content Marketing Videos

November 7, 2012 0 Comments

Hey, everyone! In these two very short videos I’ll show you: A free tool you can use to see what content is working for your competitors. A really cool website that shows you the hottest trending topics in your industry. 5 types of content that are more effective and engaging than blogging. I hope you like them!

Case Study: How Sidecca Amplified Brand Exposure with Social Media

October 31, 2012 2 Comments

Client Profile Sidecca is a national apparel retailer focused on female fashion for rockabilly, rave and alternative styles. The Problem Sidecca sells products online and in eight brick and mortar locations. The brand faced challenges in gaining awareness among their target consumer groups due to large competitors including Hot Topic and Urban Outfitters. Goals The social media team at Digital Aptitude set Read More »

6 Awesome Social Media and SEO Tools

October 11, 2012 8 Comments

These are six of my favorite social media and SEO tools. I hope you like them! Vizify Vizify is great for personal branding; it allows you to create a really nice-looking profile that you can use to get more clients or land your dream job. AHRefs AHRefs is my favorite tool for monitoring new links acquired. With the release of Google’s Penguin Read More »