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Social Media Marketing Articles

The One Thing Successful Social Media Marketers Know that the Rest Don't

October 6, 2011 13 Comments

Last week, at a seminar, someone asked me, “If you could give me only one piece of advice about social media marketing, what would it be?” My answer was, “Be generous. Give, give and give some more. A lot of doors will open for you if you do this.” In this post, I’ll share with you some of the most powerful social Read More »

7 Reasons Your Social Media Campaign Is a Failure

October 4, 2011 2 Comments

Some companies are making a killing using social media. But they’re the exception, not the rule. Why is it that most businesses do such a terrible job using social media? There are the top 7 reasons. You Don’t Have a Plan Most people start doing social media by posting stuff to Facebook and Twitter. But, they don’t have a plan. They don’t Read More »

20 Ways to Promote Your Events Online

August 16, 2011 11 Comments

If you do webinars, seminars, workshops or any other kind of event, you know how effective they can be to position yourself as an expert and get you in front of potential clients. You also know that unless you promote an event, nobody will show up. I usually get anywhere from 300 to 700 attendees for every webinar I do. These are Read More »

4 Proven Social Media Tactics

July 19, 2011 5 Comments

Give Your Audience What They Want Two months ago I was talking to a prospective client and I asked him if he blogged. He said he did at least once a week. When we checked out his blog, I was a little surprised. He is a nail manufacturer and he was blogging about nails: how to get the best nails at your Read More »

Embarrassing! How to Guarantee a Social Media Screw-Up

July 7, 2011 7 Comments

There’s one fundamental difference between companies that do great social media marketing and companies that screw it up: the former ENGAGE their audiences. They make it a two-way conversation. It’s not about “I’ll write a bunch of content and push it down your throat.” They ask questions and pay attention to what their communities have to say. Where You Should Ask Questions? Read More »

10 Ways to Get More Facebook Fans

June 22, 2011 2 Comments

Do you want more fans for your Facebook page? Here you have 7 ways to get tons of fans. Invite Your Friends to Become Fans This is really easy and it’s the first thing you should do. Click on the “Suggest to Friends” link and invite the people you think would be interested to become your fan. Once you have 25 fans, Read More »

15 Proven Social Media Marketing Tactics

December 15, 2010 3 Comments

Become a guest blogger Make your website social media-friendly. Add a Facebook Like button to all your pages, invite your visitors to share your content, subscribe by RSS and email, and follow you on Twitter, Facebook, LinkedIn, etc. Focus on building relationships, not selling products. Focus on helping others, not getting others to help you. If you believe in karma, this makes Read More »

How to Find Great Blogs, Forums and Communities in Your Industry

October 13, 2010 4 Comments

In order to market your company effectively, you need to find out where your target audience is. In this post I’ll show you how you can do this. I like using examples, so in this case, I’ll assume you sell Star Wars merchandise.How to Find Blogs Google “Star Wars blog” Filter out all the blogs that don’t have any traffic. There are Read More »

The Difficult Art of Approaching People

August 11, 2010 9 Comments

Every day I get about 50 emails from people who try to get me to partner with them, use their services or hire them. I’ve been in business for 10 years and I’ve probably replied to maybe 1% of these emails. Last week, when one of my employees asked me how she could approach potential joint venture partners for a project she’s Read More »

Brand Monitoring: How to Use It to Grow Your Business

August 4, 2010 8 Comments

Monitoring brands and key words is one of the most effective ways to market a business. In this article I’ll explain: What is keyword monitoring. What keywords you should track. How to monitor keywords. How to use the information you get to market your company. What Is Keyword Monitoring? Basically, you use software that will alert you when people mention a particular Read More »