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12 Tips to Improve Your Social Media Efforts

June 26, 2014 0 Comments
12 Tips to Improve Your Social Media Efforts

Whether you are just starting to use social media for your business or you are a seasoned pro, here are 12 tips that will help you take your social media efforts to the next level.   1. Be Consistent Consistency is key when building and engaging community regardless of social media platform. Do not post 5 things one day and then wait Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments
How to Go “All Highlander” on Revenue

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Analytics Demographics and Interests Reports

June 6, 2014 0 Comments
Google Analytics Demographics and Interests Reports

One of the most interesting additions to Google Analytics in the last 12 months is the release of demographic and interests reports. Now you can see in Analytics the age, gender and interests of some of your visitors. In this article I’ll talk about the value of these reports, practical applications and how to enable demographic reporting in Analytics (as it’s not Read More »

10 Beautiful Fonts for Your Website

May 29, 2014 5 Comments
10 Beautiful Fonts for Your Website

I’ve been obsessed with typography my whole life. These are 10 of my favorite web fonts and the links to download them. Benton Sans Museo Proxima Nova Gotham OpenSans Lato Ubuntu Delicious Avenir Futura

7 Mistakes to Avoid at Your Next Event

May 21, 2014 2 Comments
7 Mistakes to Avoid at Your Next Event

Digital Aptitude just hosted its first Digital Marketing Summit and it was a smashing success. If you attended, it probably seemed like a fantastically organized event that went off without a hitch (except for the one presentation with no PowerPoint slides). It actually was well organized and quite a success (sorry if you missed it – watch for our next one!) However, Read More »