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If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments
If You Aren’t Worried About Your Conversion Rate, You Should Be

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and Read More »

Top 5 Blog Posts for Digital Marketing Noobs

March 25, 2014 0 Comments
Top 5 Blog Posts for Digital Marketing Noobs

I’m the new guy. New to Digital Aptitude, and new to the digital marketing industry as a whole. Because of this, the amount of stuff that I am learning on a day-to-day basis cannot be overstated! Aside from the much needed and much appreciated help from my colleagues, blog posts regarding the current state of the industry have been a lifesaver. Here Read More »

How to Track ROI with Google Analytics

March 18, 2014 0 Comments
How to Track ROI with Google Analytics

Something that never ceases to surprise me is how few companies track the return on investment (ROI) of their digital marketing initiatives. If you’re not tracking what works and what doesn’t, how are you supposed to optimize your marketing budget? And given how easy this is, there’s no excuse to leave your marketing up to chance. In this post I’ll show you Read More »

Keep All the Plates Spinning: How Project Management Software Can Streamline Your Business

March 13, 2014 1 Comments
Keep All the Plates Spinning: How Project Management Software Can Streamline Your Business

Whether your company is big or small, a great project management software is an important factor to the success of a company in the long-term. As a small company with few clients, you may have been able to get away with keeping track of things on your own for a while. However, as the company grows in clients and employees, having a Read More »

The 4 Critical Elements of a Successful Company

March 4, 2014 1 Comments
The 4 Critical Elements of a Successful Company

Last week I was interviewed for a TV show that features young entrepreneurs. The dialog went like this: Journalist: What are the three most important elements that make a business successful? Me (after thinking about it for 20 seconds): A unique product, the right people, a clear strategy and the right attitude. Journalist: That’s four elements, not three. Me: I’m an entrepreneur. Read More »