If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and… Read More »
I’m the new guy. New to Digital Aptitude, and new to the digital marketing industry as a whole. Because of this, the amount of stuff that I am learning on a day-to-day basis cannot be overstated! Aside from the much needed and much appreciated help from my colleagues, blog posts regarding the current state of the industry have been a lifesaver. Here… Read More »
Something that never ceases to surprise me is how few companies track the return on investment (ROI) of their digital marketing initiatives. If you’re not tracking what works and what doesn’t, how are you supposed to optimize your marketing budget? And given how easy this is, there’s no excuse to leave your marketing up to chance. In this post I’ll show you… Read More »
Whether your company is big or small, a great project management software is an important factor to the success of a company in the long-term. As a small company with few clients, you may have been able to get away with keeping track of things on your own for a while. However, as the company grows in clients and employees, having a… Read More »
Last week I was interviewed for a TV show that features young entrepreneurs. The dialog went like this: Journalist: What are the three most important elements that make a business successful? Me (after thinking about it for 20 seconds): A unique product, the right people, a clear strategy and the right attitude. Journalist: That’s four elements, not three. Me: I’m an entrepreneur.… Read More »
