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How to Use Your Website to Build Trust with Your Customers

November 26, 2013 0 Comments
How to Use Your Website to Build Trust with Your Customers

When it comes to human relations, trust is everything. People don’t buy from people they don’t trust and they’re willing to pay extra to do business with someone they highly trust. In this post I’m going to give you some ideas to use your website to inspire trust among your customers. Social Proof When you say something great about your company, people Read More »

Acquiring Voice Talent: 6 Resources for Your Next Video

November 21, 2013 3 Comments
Acquiring Voice Talent: 6 Resources for Your Next Video

Videos are becoming increasingly popular online. With YouTube as the second largest search engine today, consumers are craving video content more than ever before. In addition, there is an increase in companies using explainer videos on their homepages. Videos can help build brand awareness and inform customers about new products and/or features. A lot goes into creating a video for your website. Read More »

Four Questions You Should Ask About Google Trusted Stores

November 19, 2013 0 Comments
Four Questions You Should Ask About Google Trusted Stores

We are starting to get more questions regarding the Google Trusted Store. To help answer the questions that our retail customers have been asking we have put together this guide to tell you what you need to know. What is a Google Trusted Store? By definition, Google Trusted Store is an e-commerce certification. Think of it as a Better Business Bureau logo Read More »

How to Give and Take Feedback

November 14, 2013 2 Comments
How to Give and Take Feedback

In my career as entrepreneur I’ve had a few dozen employees. What I learned as a boss is that there are two different kinds of people: people who see feedback as an opportunity for improvement and people who see feedback as a personal attack. How to Take Feedback I used to be really bad at taking feedback. I’d get defensive and try Read More »

7 Website Copywriting Tips

November 8, 2013 8 Comments
7 Website Copywriting Tips

Most blog posts about copywriting make me sick. They tell you that your goal is to persuade people to do something and that you can use as much manipulation as you want to make it happen. But if you’re talking to a sophisticated audience, cheap infomercial tricks aren’t going to work. Your audience knows better. They can smell BS from a mile Read More »