Internet Marketing Blog
4 Unconventional Ways to Get Traffic from Facebook
Internet marketing is an ever-changing field. Every day there are new tools, new tactics and new ways to promote your business. These are some ideas to help you get more quality traffic to your website.
Create “Shareable” Posts
It’s already 2013, so I hope that by now you have social sharing buttons like these ones on every page of your website:
But that’s not enough to make a post “shareable.” You also need to make sure that each blog post you write has a page title, a meta description and a featured image. This is because you want to control how your posts appear when they’re shared on Facebook, Google Plus and LinkedIn. Here’s an example:
If you use WordPress, All in One SEO Pack allows you to customize your page titles and meta descriptions, and here’s a tutorial on setting the featured image for your post.
Facebook Targeting Feature
Until last year, all your fans had to see all your updates. But what do you do when you have an update that is only relevant to older people, or people who live in Florida, or married people? Now you can target your posts to the users you want to reach.
Keep in mind that this option is only available to pages, not personal profiles.
Facebook Negative Feedback Feature
Did you know that you can see which posts on your Facebook page aren’t engaging your fans? Go to your Facebook Insights and click on Export Data.
Then choose to export “Post Level Data.”
Now open the spreadsheet using Excel and look for these columns:
The third column is the number of unique users who didn’t like the posts; the fourth column is the total number of negative feedback received. Use this information to learn what your fans like and what they don’t.
Facebook Gifts
Have you noticed that Facebook now allows you to give gifts to your friends?
So, how can you have your products listed in Facebook’s marketplace? It’s actually fairly easy. Just fill out the application here and you’ll hear back from Facebook soon.
Have a great 2013, and make the most out of Facebook!
About The Author
Zeke Camusio
Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of Digital Aptitude, an Internet marketing agency based out of Portland, Oregon. LIKE us on Facebook to be the first one to know when we post new content.
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I didn’t know about that negative feedback strategy. Great post
Zeke,
As usual you have some great ideas here, but I fail to see how they are unconventional? These all seem like fairly basic social media techniques (and I don’t say that to be rude or offensive, please forgive that you can’t hear tone with typing!) You really have to have an extensive following now to get any traffic from Facebook it feels, perhaps I only feel this way because my following is a meager 246? But of these people I am lucky if 3 people see ANY of my posts…I still can’t figure out why this is? I don’t have the targeting feature on my page’s updates- I’m guessing this might be something that is either really new or they’re only giving pages with a certain following? I almost feel like they’ve made it harder for me to be seen as a result of their new “interests” feature. I want and try to post relevant posts that have some added value but what difference does it make if this isn’t coming across to the people already following me? I feel stuck in my tracks with Facebook at this point…to have people spread the word your current followers have to see your content, but if they aren’t how do you then attract more and implement unconventional methods for getting traffic?
Hi Sara,
You’re right: having a successful Facebook page isn’t easy or cheap. These days you need to invest some money to grow your audience. Going from 200 to 20,000 fans this year using Facebook Ads would be a good goal. Although Facebook Ads aren’t free, if you want to play the Facebook game, they’re necessary. On top of this, you need to be an engagement wizard: analyze what posts are getting you likes/comments/shares and do more of them. Pay attention to the time of the day, posts topics and type of posts that do well (link, photo, video, text, etc.) and do more of that.