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3 Google AdWords Features You Didn’t Know About

January 30, 2015 0 Comments

Google AdWords is the largest ad network in the world. I love their web platform and I also use the

Are Your AdWords Campaigns Neglecting Negative Keywords?

December 22, 2014 2 Comments

Want your AdWords campaign to earn more while spending less? Cue negative keywords. You (hopefully) know what they are, but are you giving them the time they deserve within your AdWords campaigns? Overlooking negative keywords can significantly deteriorate performance. Why? Let’s use an example. Say you are selling beautiful, fancy, elegant birdhouses and spend a lot of time constructing the perfect list Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

The David vs. Goliath Holiday Season

September 24, 2013 0 Comments

It is hard to see the future while the present is clouded in war, outrageous politics and our own daily drama. As entrepreneurs that is what we must all do. See demand and opportunity in the market before the hoard of competitors makes us undistinguishable. I want to call your attention to what should be the best December retail sales since 2007. Read More »

Case Study: How Click4Compliance.com Quadrupled their Web Leads

October 26, 2012 2 Comments

Client Profile Click 4 Compliance is a B2B company selling online courses for corporate compliance and ethics training. The Problem Their Google AdWords campaign wasn’t receiving enough conversions, and they were paying too much for visitors that did convert. Our Goal To increase conversions, reduce the cost of those conversions, and do so within the same budget. Strategies Taken 1. Removed all Read More »

How to Reduce Your PPC Costs by 42% In Only 25 Minutes

December 3, 2009 0 Comments

I’m really excited about this post because this is something that we’ve been doing for our clients for a long time, but we always considered it to be part of our “secret sauce” and didn’t want to tell anybody. Don’t get me wrong. There’s nothing “secret” or “super ninja-voodoo” about this trick. In fact, it’s something that Google itself recommends. The thing Read More »