Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this,… Read More »
We are experiencing a fundamental shift in the way consumers perceive brands and products. With the proliferation of Web and mobile, your challenge of selling products could not be greater. The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on… Read More »
When it comes to online marketing trends, there’s no doubt that 2013 is the year of content marketing. Why? In April of 2012, Google cracked down on websites building low-quality links. Links are still very important, but instead of “building” them, now you need to earn them by creating great content and promoting it on social media. According to the Content Marketing… Read More »
Last Tuesday I did a webinar on content marketing. We had 145 people on the call and I’ve never gotten so much great feedback from a webinar before. People really loved it. Here are the recording and the slides in case you missed the webinar.
It’s a beautiful day in the world of social media marketing. Your content strategy just got easier and your brand just became more engaging. If you are using Facebook as the heavy hitter platform to carry your content strategy, there is always a need to optimize content posts. Whether you are a beginner in the game or a social marketing guru, these… Read More »
High-quality content is one of the best ways to get in front of your target audience and get priceless exposure for your business. However, there’s a big issue: most web content is unoriginal, boring and poorly marketed. In this webinar you’ll learn: How to spy what’s working for your competitors 5 free tools to find the hottest content in your industry Why… Read More »