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Tag Archives: content marketing

Tips for Building & Tracking Quality Links

July 8, 2014 0 Comments

Throughout 2014, there has been a lot of discussion regarding the value of links. This is due to the fact that Google tested a version of their search engine that doesn’t include links as a signal. What they found, however, was that despite the opportunity for spam, backlinks still offer one of the best signals for quality search results. Because of this, Read More »

What Makes Good Visual Content Good

July 12, 2013 1 Comments

We have all heard that content is king, however it is getting harder and harder to differentiate this content as everyone is now creating it. Great content is no longer a competitive advantage; it has become a necessity to stay alive. Companies are all blogging, creating videos, and making infographics. On Visual.ly alone there are over 38,000 infographics and data visualizations. This Read More »

12 Easy Ways to Improve Content and Link Building

May 22, 2013 5 Comments

Let’s cut to the chase. In order to gain meaningful links, you must change your mindset. Stop Searching for Loopholes and Shortcuts If your strategy still consists of link wheels, fake profiles on high-PR sites, comment spam with anchor text linking back to your site, spun content and too-good-to-be-true fiverr purchases, please stop. Assuming your site hasn’t already suffered repercussions, Google’s ban Read More »

The Shift From Brand Advertising to Brand Content

April 5, 2013 4 Comments

We are experiencing a fundamental shift in the way consumers perceive brands and products. With the proliferation of Web and mobile, your challenge of selling products could not be greater. The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on Read More »

Why You Need to Make Content Part of Your Marketing Arsenal

February 26, 2013 1 Comments

When it comes to online marketing trends, there’s no doubt that 2013 is the year of content marketing. Why? In April of 2012, Google cracked down on websites building low-quality links. Links are still very important, but instead of “building” them, now you need to earn them by creating great content and promoting it on social media. According to the Content Marketing Read More »

Content Marketing Video Tutorial

August 23, 2012 1 Comments

Last Tuesday I did a webinar on content marketing. We had 145 people on the call and I’ve never gotten so much great feedback from a webinar before. People really loved it. Here are the recording and the slides in case you missed the webinar.  

4 Features To Optimize Your Facebook Content Strategy

August 9, 2012 5 Comments

It’s a beautiful day in the world of social media marketing. Your content strategy just got easier and your brand just became more engaging. If you are using Facebook as the heavy hitter platform to carry your content strategy, there is always a need to optimize content posts. Whether you are a beginner in the game or a social marketing guru, these Read More »

Webinar: Content Marketing Strategies for 2012

July 30, 2012 3 Comments

High-quality content is one of the best ways to get in front of your target audience and get priceless exposure for your business. However, there’s a big issue: most web content is unoriginal, boring and poorly marketed. In this webinar you’ll learn: How to spy what’s working for your competitors 5 free tools to find the hottest content in your industry Why Read More »

15 Free Tools to Create Awesome Content

May 24, 2012 3 Comments

Blogging is so 2011! Everybody is blogging these days, so if you want your content to stand out you need to start creating some rich-media content. These are some free and easy-to-use tools that I’m sure you’ll love. Jing Jing is a free screen recording software. It’s ideal to create video demos and to turn PowerPoint presentations into awesome videos. Tools to Read More »

How to Spy on Your Competitors' Content

May 22, 2012 0 Comments

In this post I’ll show three ways to “spy” on your competitors to find out what’s the most popular content on their sites. Tactic #1: Facebook Recommendations Tool Go to this website and enter your competitor’s URL in the “Domain” field as shown in the picture. Facebook’s Recommendation Tool will show you their most popular content. Make sure you change the “Height” Read More »