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Tag Archives: Conversion Rate Optimization

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

If You Aren’t Worried About Your Conversion Rate, You Should Be

March 27, 2014 0 Comments

If you don’t care about conversion rates, you should! In my career I have worked with countless businesses to grow revenue online and offline. Ultimately, increasing revenue for any business of any size comes down to three critical variables. Those variables are the number of leads a business generates, the close ratio on those leads (what percentage of those leads buy) and Read More »

Why Some Websites Sell and Others Don't?

November 23, 2008 0 Comments

I am an Internet marketing specialist and website designer. People ask me how to make more money online every day. If your website is not making enough money, it might be for one of these two reasons (or both of them): You are not getting enough traffic You are getting a lot of traffic but your visitors don’t become paying customers More Read More »