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How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Google Website Optimizer – Test, Test, Test and Increase Your Conversion Rate

July 21, 2009 4 Comments

Google Website Optimizer is one of the most accurate website optimizing tools out there. If your sites suffer from low conversion rates, then it’s time to use Google Website Optimizer to test your sites and increase conversion rates. Conversion rate is the percentage of visitors to websites who take desired actions. A sites’s desired action is based on your online marketing goals Read More »