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Are Your AdWords Campaigns Neglecting Negative Keywords?

December 22, 2014 2 Comments

Want your AdWords campaign to earn more while spending less? Cue negative keywords. You (hopefully) know what they are, but are you giving them the time they deserve within your AdWords campaigns? Overlooking negative keywords can significantly deteriorate performance. Why? Let’s use an example. Say you are selling beautiful, fancy, elegant birdhouses and spend a lot of time constructing the perfect list Read More »

Case Study: How Click4Compliance.com Quadrupled their Web Leads

October 26, 2012 2 Comments

Client Profile Click 4 Compliance is a B2B company selling online courses for corporate compliance and ethics training. The Problem Their Google AdWords campaign wasn’t receiving enough conversions, and they were paying too much for visitors that did convert. Our Goal To increase conversions, reduce the cost of those conversions, and do so within the same budget. Strategies Taken 1. Removed all Read More »

FREE Webinar: Google AdWords Advanced Tactics

April 11, 2011 1 Comments

Have you been playing around Google AdWords and are ready to take it to the next level? Join me on this webinar. It’ll be awesome. WARNING: If you don’t know anything about Pay per Click marketing, this webinar could be way too advanced for you. What You’ll Learn: Keyword research for the search network and the display network How to structure your Read More »

All the Secrets to Getting a Lot of Traffic Using Google AdWords

November 18, 2008 2 Comments

If you offer a great product, have good marketing on your website, and your prices are reasonable, Pay-Per-Click is one of the best investments you will ever make. That is, if the person who takes care of your campaign knows what he is doing. This is the same step by step system that we use to manage our clients’ Pay-Per-Click campaigns. Step Read More »