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How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

Link Building Tactics – 33 Link Building Tactics to Boost Your Online Traffic

February 12, 2009 11 Comments

“No man is an island,” said English poet John Donne centuries ago. And neither is your website. With no inbound or outbound links, what’s the point, really? It is worthless. Merely decorative. It won’t work for you. So you have made good use of competitive keywords and included them throughout your website. Big deal! If you can´t go the distance, your business Read More »