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The Battle of Visual Platforms for Mobile [Infographic]

July 9, 2013 0 Comments

There are so many brands that struggle to create unique and engaging content. I have worked with a variety of marketing directors and most of them struggle with good content. They say, “I know it’s important but I just don’t have the resources.” I always ask, “Do you have a smart phone?” I ask this because that is literally all you need Read More »

Everything You Need to One Up Competitors with Location-based Marketing

May 14, 2013 0 Comments

Now, more than ever, consumers are relying on smart phones, mobile search and location-based apps to guide their in-store purchases. 73% of consumers say they have used their mobile phones to guide purchasing decisions while in stores. These essentials will help you bring in more customers, create brand loyalty and even gain customers from your neighborhood competitors. Mobile Optimized Website If customers Read More »

5 Killer Tips for Creating a Strong Mobile Web Experience

March 15, 2013 3 Comments

Let’s face it. If you haven’t considered capturing mobile customers, you are missing the big picture.   According to Google, 50% of mobile search conversions happen in one hour. This is known as mobile’s Immediacy Effect.   The proper mobile design can drastically effect your sales. The proof is in the pudding. (via Google) Creating a strong mobile experience isn’t rocket science. Read More »

3 Groundbreaking Social Media Marketing Insights for 2013

January 25, 2013 0 Comments

The digital marketing landscape is becoming more segmented, saturated and overly challenging. At this point, social media is mainstream. Most of your competitors are probably marketing on social media, producing content and managing a community. It’s not enough to just cover the basics. You need to step up your game to survive. These insights will help you break the barrier to brand Read More »