Site Menu


Tag Archives: ppc

3 Google AdWords Features You Didn’t Know About

January 30, 2015 0 Comments

Google AdWords is the largest ad network in the world. I love their web platform and I also use the

Are Your AdWords Campaigns Neglecting Negative Keywords?

December 22, 2014 2 Comments

Want your AdWords campaign to earn more while spending less? Cue negative keywords. You (hopefully) know what they are, but are you giving them the time they deserve within your AdWords campaigns? Overlooking negative keywords can significantly deteriorate performance. Why? Let’s use an example. Say you are selling beautiful, fancy, elegant birdhouses and spend a lot of time constructing the perfect list Read More »

How to Go “All Highlander” on Revenue

June 11, 2014 2 Comments

I learned something from a Pay-Per-Click colleague the other day that I thought was fascinating. I asked her about her pay-per-click management philosophy. She said she chooses a keyword group to go “all Highlander on.” In other words, there can be only one. She explained that part of her strategy is picking the most successful and profitable keyword group and focusing intensely Read More »

I’m Begging: Do This One Thing for Your Business!

January 28, 2014 1 Comments

Over the last year I have fallen in love. I have fallen in love with Google Remarketing Ads. There are few things I would consider a “no-brainer” in digital marketing for almost any website. Remarketing is one of those things and I am begging you to use it for your business. If you are reading this article there is a great chance Read More »

Case Study: How Quadrupled their Web Leads

October 26, 2012 2 Comments

Client Profile Click 4 Compliance is a B2B company selling online courses for corporate compliance and ethics training. The Problem Their Google AdWords campaign wasn’t receiving enough conversions, and they were paying too much for visitors that did convert. Our Goal To increase conversions, reduce the cost of those conversions, and do so within the same budget. Strategies Taken 1. Removed all Read More »

FREE Webinar: Google AdWords Advanced Tactics

April 11, 2011 1 Comments

Have you been playing around Google AdWords and are ready to take it to the next level? Join me on this webinar. It’ll be awesome. WARNING: If you don’t know anything about Pay per Click marketing, this webinar could be way too advanced for you. What You’ll Learn: Keyword research for the search network and the display network How to structure your Read More »

FREE Webinar: Keyword Research

April 4, 2011 0 Comments

Keyword research is the most important component of any Search Engine Optimization or Pay Per Click campaign. Good keyword research will lay the foundation for a successful campaign and big profits. Bad research will result in you wasting time and money, chasing keywords that either don’t make you any money or are too difficult or expensive. In this webinar I’ll show you Read More »

How to Reduce Your PPC Costs by 42% In Only 25 Minutes

December 3, 2009 0 Comments

I’m really excited about this post because this is something that we’ve been doing for our clients for a long time, but we always considered it to be part of our “secret sauce” and didn’t want to tell anybody. Don’t get me wrong. There’s nothing “secret” or “super ninja-voodoo” about this trick. In fact, it’s something that Google itself recommends. The thing Read More »

Bargain Basement PPC: 3 Ways to Get Cheap PPC Traffic

November 6, 2009 3 Comments

Pay Per Click campaigns can quickly become an expensive endeavor. As more and more advertisers leave TV, Radio, Billboard advertising and move to the web, the competition for each click continues to go up as do the costs. Sometimes each click can cost upwards of $5.00. That’s very expensive traffic unless you’re selling cancer treatments or legal services. Here are a couple Read More »

All the Secrets to Getting a Lot of Traffic Using Google AdWords

November 18, 2008 2 Comments

If you offer a great product, have good marketing on your website, and your prices are reasonable, Pay-Per-Click is one of the best investments you will ever make. That is, if the person who takes care of your campaign knows what he is doing. This is the same step by step system that we use to manage our clients’ Pay-Per-Click campaigns. Step Read More »